Why Mall Advertising?

Mall culture is fast evolving in India. Today, malls are mushrooming in every nook and corner of the country. This mushrooming growth of malls in the country marks the importance of Mall Advertising in India. Mall Advertising as compared to other outdoor tools of advertising is a different cup of tea. Mall advertisers aim at providing more than advertising impressions to its target group.

Why people come to malls?

A demographic survey of consumer behavior analyses that different age groups come to malls for different reasons. However, most of these audiences are somehow related to advertisement and ease of shopping or cultural industry. Few reasons are highlighted here:

1. Children who belong to the age group between 5 and 15 years come to malls to buy toys. They come there because they either saw ads in Television or come there as their friends tell them.
2. Youths who fall in the age category of 15-25 come at the malls to chill out and have fun as well as to show off.
3. Adults who fall in the age group of 25-45 come at the malls to shop, dine or to watch movies (these audiences are the general target audience of mall advertisers).
4. Elders who fall in the ager group of 45 and above are mostly audiences who come to shopping malls with rekindled interests to either enjoy their leisure time or to indulge in shopping and related experiences.

Let us now take a sneak preview about the features of Mall Advertising in India:

1. Attractive ambiance: Shopping malls provide an attractive ambiance for any Advertising campaign. Everyone loves visiting malls and advertising at malls surely gets noticed because of its alluring vibes.

2. Stunning visual displays: Mall advertising is enriched with stunning visual displays which attract a wide range of audiences. Malls are the finest locations where the best of outdoor advertising tools and techniques can be deployed.

3. Exclusive spot: People come to malls to shop, watch movies or just to hang around which make malls an exclusive spot for the audience.

4. A hang-out place: Even when you don’t have to shop, malls offer the right gathering place where people can just hang around and have fun.

Multiple Benefits of OOH Advertising.!

Any form of brand advertising that reaches out to customers through an out of home media such as a billboard ad display, a wall poster ad, kiosk display; wall wrap etc. comes under outdoor advertising. One of the conventional modes yet still successfully implemented by various advertisers, outdoor advertising in India provides exclusive promotion solutions for various brands through outdoor media. Airport Advertising, Mall Advertising and Metro Advertising are three common avenues of outdoor branding. In this blog, let us discuss a few benefits of outdoor advertising in India and how it’s ideal for every brand owner to advertise his product through this media. 

Round the clock availability of brand message

An outdoor advertising media provides an omnipresent brand message to customers. Any OOH ad display is not temporary or periodic but rather consistent and non-stop. What is also endearing to find out is that most of the Outdoor Advertising displays have a captured audience. Those who come across an outdoor ad display cannot ignore or switch off the brand message. They read and take home the brand message. 

Cost effective investment

Every Advertising campaign is an investment for the brand owner to generate maximum sales. An outdoor advertising campaign is a smart investment for the brand owner. Most of the OOH ads are cost effective ways to reach out to potential customers and clients. In fact, an outdoor advertising display costs 80 percent less than television advertising, 60 percent less than print advertising and 50 percent less than radio advertising. 

State of art medium of communication

What differentiates an OOH ad display is the medium of communication used to convey the brand message. An OOH ad campaign is usually launched through state of art media that provides a rich impact about the brand on customers’ mind. Most of the modern tools of outdoor advertising are technologically updated which provide hassle free and exclusive branding solutions though rich media. 

Mall & Metro Advertising in Delhi- A Look!

Mall Advertising and DMRC Advertising or Metro Rail Delhi Advertising are two most practiced avenues of outdoor advertising in the city. Many outdoor advertisers in Delhi provide exclusive promotion solutions for various brands through mall advertising and DMRC Advertising. In this blog, let us take a look at a few reasons why Metro Rail Delhi Advertising and DLF Mall advertising are two fast growing OOH Avenues among the advertisers in the city. 

DLF Malls are one of the most visited shopping outlets in Delhi. The presence of various showrooms in these DLF Malls along with various means of entertainment and eating outlets make them favorite hangout places for individuals. Those who visit any DLF mall usually have good spending capacity for any brand. Targeting their attention through a DLF mall ad display is a smart tactic of easily positioning the brand on customers’ mind. Mall ads display at times also play the role of a store locator for various customers who newly visit a particular DLF Mall. Customers also avail of various sales and discounts about their favorite brands all through the mall ad displays. 

DMRC Advertising is indeed a fast growing sector of outdoor advertising in the city. Many brand owners make sure that they create a presence of their brands at the various metro stations in the city. With lakhs of commuters traveling by the metro rail, it is easier to target at least thousands of customers through a metro ad display. Metro advertising practices are expected to increase in the near future as more and more metro stations are coming up in the city. It’s never too late to start implementing a good promotional strategy for one’s brand. So, for those brand owners, who have not yet tried Delhi Metro Advertising, it’s the right time to advertise their products at the various metro stations in the city.

Advancement of Mall Advertising Practices in India.

During the recent years, an upsurge has been observed in the entire OOH domain. More brand owners are launching their promotion campaigns through mall media. The practice of mall advertising in India as one of the outdoor avenues is expected to grow further. In today’s blog, let us take a look at some reasons why there is an upsurge of advertising in Malls in most of the Indian states. 

Growing market

The brand market keeps growing. More brands have been launched and more are yet to be launched in the market. The fantastic growth in the brand market has provided outdoor advertisers richer opportunities to advertise their brands through multiple avenues of Outdoor Advertising amongst which mall media is one. A shopping mall is the place where customers often visit to shop, dine, watch movies or simply to hang out with friends or families. If an Outdoor Advertising agency runs a promotion campaign of its client’s product in the shopping mall, it becomes easier to grasp the passing attention of those potential customers who visit the mall for the above mentioned purposes. 

Affluent customers

Those who visit a shopping mall are people who can easily spend for any brand. Targeting the attention of these affluent customers, a mall ad display provides a striking impression about the brand most often encouraging them to buy or adopt that product. It is obvious that if the brand message sounds quite alluring, customers do not bother how much they should spend for the brand. This readiness to spend is perhaps one of the main reasons that encourage outdoor advertisers to launch more campaigns at the shopping malls.

Mall Advertising in India as a fast growing avenue of outdoor mode of Brand Promotion is going to become more popular amongst the brand owners as one of the in-demand means of brand promotion. If you are a brand owner who hasn’t yet launched a promotion campaign through mall media, you can consult one such advertising agency that has in-depth expertise and experience in mall advertising.