""
Showing posts with label Airport Advertising. Show all posts
Showing posts with label Airport Advertising. Show all posts

Wednesday 3 February 2016

Why is Branding at Airports the King of Advertising India?

Airport Advertising in India is one of the most popular platforms for promotional activities. Airport Advertising is a popular way by which brands can filter the high-end consumers from the other income groups. Airports are transit stations where the brands can create the maximum impact on the consumer’s mind. Airport Advertising can be carried out in various sites like glow sign boards, conveyer belts, airport trolleys and hoardings located at prime locations inside the terminals. Airports have a time consuming procedure for security checks as the passengers enter to ticketing, proceed through check-in and wait at the boarding gate areas. Upon landing, baggage claiming and ground transportation provide additional exposure of advertising scopes. This dwell time allows the air travelers to look around the airport area. Brands utilize this time span to deliver their promotional messages which the air travelers can perceive through every step of their journey. 

Most brands spend a considerable amount in advertising and keep Airport Advertising as one of the prominent agendas of their marketing strategies. Airport Advertising in India started way back in the 1980s and is still considered one of the most profitable forms of advertising with promising returns. Airport Advertising requires survey, innovative marketing plan and successful execution of the promotional activities. As the air fares are decreasing these days, people prefer travelling by aircrafts giving full opportunity to the brands to display their products on high visibility zones at the airports and thereby grab the attention with lasting impression.

Sunday 10 January 2016

Benefits of Airport Advertising in India

Airport Advertising is the one of the best platforms for brand promotion with promising good returns on the capital invested for the purpose. Airports have a set of advantages which other forms of Outdoor Advertising don’t.  Airports have ample space for advertisements, right set of audiences for the brands, cost effectiveness, a time consuming procedure for stringent security checks. The high dwell time, in turn, helps the premium brands to conveniently reach the consumers with comparatively higher buying power.

Airport Advertising Spend in India is increasing, as more and more advertisers are realising the impact the medium creates on the flyers’ mind (domestic or international). Airport Advertising generally requires proper survey, designing and successful execution of the promotional activities. As the number of air travellers are increasing day by day and with corporate officials flying almost regularly within the country and abroad, the brands utilize the time span (the dwell time of the air travellers in the airport) to reach their consumers with fascinating advertising. We see most brands related to hotels, flights, tourist spots, automobiles and consumer goods display their spellbinding advertisements in the airports. India has almost 132 airports (source: Airport Authorities of India) which serve as a transit point for almost 1 lakh flyers in a day (source: an article in hindustantimes). Observing this number, any brand becomes keen on keeping Airport Advertising as a crucial part of its marketing plan. With decreasing airfares and increasing flyers these days, Airport Advertising in India is one of the most profit-making forms of brand promotions today.

Wednesday 16 December 2015

Convert the Airports into Your Stage for Brand Promotion with Airport Advertising

Airport Advertising in India
Airport Advertising India
Airport Advertising, often designated the king of OOH (Outdoor Advertising), is the best conventional method of brand promotion to reach audiences accurately. The advantages, which the airports have, make them an ideal place for executing branding campaigns. Brands all over the world prefer airports for their Outdoor Advertising marketing plans.

Brands executing Airport Advertising campaigns, in association with Airport Advertising Agencies, see the rich benefits of soliciting premier audiences at the airports and thus rate their preference accordingly. Airports, being transit stations for the most premium method of travel, automatically filter in the audiences with high buying power and holding key decision making power at their respective organizations. Due to these two factors, Airport Advertising benefits the brand at both sales level and at the function of growth.

Airport Advertising TdiIndia

Airports, being highly secure zones, have the lengthiest processes of check-ins and security checks. This converts into high dwell times for the air travelers, providing ample duration for the advertising displays to convey the brand messages. No other Outdoor Advertising platform enjoys as much time to impress as done by the airport medium. A high dwell time also increases the scope of innovation and creativity for the branding campaign.

 If trendsetting branding campaigns with high impact and retention are the requirements of your marketing plan, invest in Airport Advertising in India. Be the first to get introduced to and impress the audiences as they enter into the respective areas covered by the airports. Ride with the king of OOH to attain high returns on investment.   

Thursday 17 September 2015

Start Booking Sites at the Airports as the Tourist Season Starts



Airport Advertising in India sees a remarkable increase in activity after September 15 every year. This is primarily because the tourist season in the country begins in this period, which sees a subsequent increase in the traffic at the airports. It has been established in the marketing world that the tourists, in their happy state of mind, are some of the best target audiences. Add to that, the cream of audiences separated by the airports, and you have a marketing opportunity which cannot be missed.

Airport Advertising

The tourist season sees a huge inflow of tourists at both domestic and international levels. This brings prominent visibility both inside the country and abroad. Airport Advertising in India during this period has been used as a successful vehicle for excellent global branding campaigns.

Another reason, which makes the tourist season an important period for marketing, is that it also marks the beginning of the festivals season in India. The festivals in India always boast the sales and hence brands go all out on promotional activities. Being present at the airports during this time attracts the audiences with buying power, right at the doorstep. This combination, of an ideal time, location and audiences, creates a rush for the sites at the airports in India.

TDI Airport Advertising

Make sure you book the Airport Advertising sites in advance so as to not miss out on the huge opportunities which this time of the year presents. You can also use the airport advertising medium to start your OOH campaign and continue chasing your target audiences at places nearer to the point of sales. 

Friday 4 September 2015

Top 3 Platforms of Outdoor Advertising in India



Outdoor Advertising
OOH Advertising

Advertising has become a vital part of the marketing plan for businesses of all sizes. One of the best media to reach the masses in India is the Outdoor Advertising or OOH in India. The OOH medium is one of the vastest media for promotional activities in India. This article mentions the top 3 platforms of OOH India.

Airports

Airport Advertising has been the king of OOH in India. No other media has the distinction of presenting your brand to the cream of the audiences like the airports do. It has been the top favorite of brands in the category of options provided by OOH. Advertising sites at the airports can be used to effectively target both international and domestic audiences. Since the airports are the gateways to the cities, branding campaigns at the airports are often the first things which the airport audiences see.


Metro Transit Stations

The stations of the metro transit systems are the next in line to share the limelight of the top locations in India where you can place your brand. It is especially very useful in mapping large cities like Delhi and the National Capital Region (NCR). The focus on connectivity ensures that every part of the area can be covered. While the airports are popular for filtering the cream of the audiences, the metro media takes its credit in its reach.

Outdoor Locations

There is a still a large section, of the audiences in India, which is not a frequent user of any of the above 2 platforms. OOH Advertising in India provides the options of other outdoor sites at strategic locations like market places, malls, roadsides, etc.

The above 3 OOH media are the best platforms in Outdoor Advertising India as they cover all the essential elements requirement for outstanding OOH campaigns. All 3 of them are preferred by brands as their first choice for promotional activities.         

Tuesday 4 August 2015

How to Use the Onam Festive Season to Your Brand’s Advantage?



With Onam festival about to begin in Kerala, the target audiences of various industries will be in one of the most optimal moods to be targeted with brand promotions. This blog discusses how the premium platform, of Airport Advertising in Kerala, can be used to create spectacular branding during the occasion of Onam.


Airport Advertising


Kerala has 3 airports at the locations of Cochin, Calicut and Trivandrum. All these 3 airports are bound to see extravaganzas in Airport Advertising in India, during the period of Onam celebrations. Kerala, which is recognized as one of the ten paradises in the world, will also see an increase of tourists who will visit the place to be a part of the Onam celebrations. This includes both domestic and international audiences. A key part of the international tourists is the expatriate community which returns to visit their family and friends during this period. The 3 airports are the most important entry points into God’s own country. Taking up sites at these airports, for Airport Advertising campaigns at this time of the year, is placing your brand at the most viable place for Outdoor Advertising in India right now. Use the occasion to greet your audiences as they make their way to Kerala to celebrate Onam.

The Airport Advertising Agency, which has exclusive advertising rights on these 3 airports, is TDI International India (P) Limited. The exclusive rights allows for the Airport Advertising campaigns to be executed and maintained in an efficient manner. TDI is the most experienced Airport Advertising Agency in India and is credited with pioneering the top trendsetting branding campaigns in India. For any brand looking at the South Indian markets or planning to leave a mark in the global market, Airport Advertising in Kerala is the best bet during the Onam season.