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Showing posts with label ooh. Show all posts
Showing posts with label ooh. Show all posts

Wednesday 16 December 2015

Convert the Airports into Your Stage for Brand Promotion with Airport Advertising

Airport Advertising in India
Airport Advertising India
Airport Advertising, often designated the king of OOH (Outdoor Advertising), is the best conventional method of brand promotion to reach audiences accurately. The advantages, which the airports have, make them an ideal place for executing branding campaigns. Brands all over the world prefer airports for their Outdoor Advertising marketing plans.

Brands executing Airport Advertising campaigns, in association with Airport Advertising Agencies, see the rich benefits of soliciting premier audiences at the airports and thus rate their preference accordingly. Airports, being transit stations for the most premium method of travel, automatically filter in the audiences with high buying power and holding key decision making power at their respective organizations. Due to these two factors, Airport Advertising benefits the brand at both sales level and at the function of growth.

Airport Advertising TdiIndia

Airports, being highly secure zones, have the lengthiest processes of check-ins and security checks. This converts into high dwell times for the air travelers, providing ample duration for the advertising displays to convey the brand messages. No other Outdoor Advertising platform enjoys as much time to impress as done by the airport medium. A high dwell time also increases the scope of innovation and creativity for the branding campaign.

 If trendsetting branding campaigns with high impact and retention are the requirements of your marketing plan, invest in Airport Advertising in India. Be the first to get introduced to and impress the audiences as they enter into the respective areas covered by the airports. Ride with the king of OOH to attain high returns on investment.   

Saturday 5 December 2015

Outdoor Advertising Depends massively on the Strength of Network



Outdoor Advertising
Evara Outdoor Advertising

Outdoor Advertising, because of its inclination of including a great deal of on-field work, depends intensely on the strength of the network chain of the advertising company. Development in the business of Outdoor Advertising requires an extended field of execution. The bigger the range of your Outdoor Advertising Agency's operation, the better the chances that it will have the capacity to give answers for your Branding prerequisites.

This is specifically true for organizations working in India. With the differing qualities which it is known for, India exhibits a genuine challenge for the networks of Outdoor Advertising Agencies attempting to run container India campaigns. Aside from the geographic and climatic contrasts, the decentralized arrangement of government additionally implies that the standards controlling the destinations likewise shift. Along these lines, it is basic that the organization has a solid control over every one of its units working at the diverse parts of India. Considering that even the languages are distinctive in the different parts of the nation, it requires a high arrangement of aptitudes to collaborate with and operate such a diversified group of operation personals.

Outdoor Advertising

One of the Top Outdoor Advertising Agencies in India, which has been dealing with this system with panache since 1986, is TDI International India (P) Limited. What began with only one airplane terminal is presently an involved network of 9 air terminals, Delhi Metro Stations, Malls and Shopping center initiations and Outdoor destinations over the length and broadness of the nation. The effectiveness and quality of TDI's network is clear from the fact that the agency holds the record for the quickest execution of Campaigns from the season of signing of the agreement.

Thursday 17 September 2015

Start Booking Sites at the Airports as the Tourist Season Starts



Airport Advertising in India sees a remarkable increase in activity after September 15 every year. This is primarily because the tourist season in the country begins in this period, which sees a subsequent increase in the traffic at the airports. It has been established in the marketing world that the tourists, in their happy state of mind, are some of the best target audiences. Add to that, the cream of audiences separated by the airports, and you have a marketing opportunity which cannot be missed.

Airport Advertising

The tourist season sees a huge inflow of tourists at both domestic and international levels. This brings prominent visibility both inside the country and abroad. Airport Advertising in India during this period has been used as a successful vehicle for excellent global branding campaigns.

Another reason, which makes the tourist season an important period for marketing, is that it also marks the beginning of the festivals season in India. The festivals in India always boast the sales and hence brands go all out on promotional activities. Being present at the airports during this time attracts the audiences with buying power, right at the doorstep. This combination, of an ideal time, location and audiences, creates a rush for the sites at the airports in India.

TDI Airport Advertising

Make sure you book the Airport Advertising sites in advance so as to not miss out on the huge opportunities which this time of the year presents. You can also use the airport advertising medium to start your OOH campaign and continue chasing your target audiences at places nearer to the point of sales. 

Friday 4 September 2015

Top 3 Platforms of Outdoor Advertising in India



Outdoor Advertising
OOH Advertising

Advertising has become a vital part of the marketing plan for businesses of all sizes. One of the best media to reach the masses in India is the Outdoor Advertising or OOH in India. The OOH medium is one of the vastest media for promotional activities in India. This article mentions the top 3 platforms of OOH India.

Airports

Airport Advertising has been the king of OOH in India. No other media has the distinction of presenting your brand to the cream of the audiences like the airports do. It has been the top favorite of brands in the category of options provided by OOH. Advertising sites at the airports can be used to effectively target both international and domestic audiences. Since the airports are the gateways to the cities, branding campaigns at the airports are often the first things which the airport audiences see.


Metro Transit Stations

The stations of the metro transit systems are the next in line to share the limelight of the top locations in India where you can place your brand. It is especially very useful in mapping large cities like Delhi and the National Capital Region (NCR). The focus on connectivity ensures that every part of the area can be covered. While the airports are popular for filtering the cream of the audiences, the metro media takes its credit in its reach.

Outdoor Locations

There is a still a large section, of the audiences in India, which is not a frequent user of any of the above 2 platforms. OOH Advertising in India provides the options of other outdoor sites at strategic locations like market places, malls, roadsides, etc.

The above 3 OOH media are the best platforms in Outdoor Advertising India as they cover all the essential elements requirement for outstanding OOH campaigns. All 3 of them are preferred by brands as their first choice for promotional activities.