Monday, 23 December 2013

This winter, warm up Your Coffers with OOH Advertising.

OOH Advertising and winters have a special connection. For products like winter wear, winter skin care items and services like winter tourism, winters are the times to set the cash registers ringing. OOH Advertising Agencies have a busy time running campaigns for brands for which the winter season is the season for sale. It is a colorful time of the year when the numerous Outdoor Advertising Displays launching the latest trends in winter wear and announcing discounts and offers compete for attention in the winter air of festivity.

The winters also bring in the holiday season. The mood is generally light, and the spirits are high. The holidays see a huge increase in spending as the people buy gifts for friends and families, buy a new car or home appliance, and go out for holidaying. When the buying of new clothes for the winter season is added to the equation, we have a dream period for brands even as retail shops stock themselves goods. The Outdoor Advertising Hoardings, Wall Wraps, Posters, Kiosks, and many more join forces in blowing trumpets and announcements of offers, sales, and discounts from the advertisers.

It is especially true for the Indian scenario where detailed markets of retail stores still flourish along with numerous national and international brands. Brands realize the importance of good publicity during the winters. OOH Advertising India has been buzzing with activity as the brands have gone into a signing spree with the OOH Advertising Agencies India.

Friday, 20 December 2013

Advertise at the Red Line for Visibility before Daily Commuters.

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

Delhi Metro Advertising Agencies
DMRC Advertising, Delhi Metro Advertising Agencies
 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.