During the recent years, an upsurge has been observed in the
entire OOH domain. More brand owners are launching their promotion campaigns
through mall media. The practice of mall
advertising in India as one of the outdoor avenues is expected to grow
further. In today’s blog, let us take a look at some reasons why there is an
upsurge of advertising in Malls in most of the Indian states.
Growing market
The brand market keeps growing. More brands have been
launched and more are yet to be launched in the market. The fantastic growth in
the brand market has provided outdoor advertisers richer opportunities to advertise
their brands through multiple avenues of Outdoor Advertising amongst which
mall media is one. A shopping mall is the place where customers often visit to
shop, dine, watch movies or simply to hang out with friends or families. If an Outdoor Advertising agency runs a
promotion campaign of its client’s product in the shopping mall, it becomes
easier to grasp the passing attention of those potential customers who visit
the mall for the above mentioned purposes.
Affluent customers
Those who visit a shopping mall are people who can easily
spend for any brand. Targeting the attention of these affluent customers, a
mall ad display provides a striking impression about the brand most often
encouraging them to buy or adopt that product. It is obvious that if the brand
message sounds quite alluring, customers do not bother how much they should
spend for the brand. This readiness to spend is perhaps one of the main reasons
that encourage outdoor advertisers to launch more campaigns at the shopping
malls.
Mall
Advertising in India as a fast growing avenue of outdoor mode of Brand Promotion is going to become more popular amongst the brand owners as one of
the in-demand means of brand promotion. If you are a brand owner who hasn’t yet
launched a promotion campaign through mall media, you can consult one such advertising
agency that has in-depth expertise and experience in mall advertising.
