Any form of brand advertising that reaches out to
customers through an out of home media such as a billboard ad display, a wall
poster ad, kiosk display; wall wrap etc. comes under outdoor advertising. One
of the conventional modes yet still successfully implemented by various
advertisers, outdoor advertising in India provides exclusive promotion solutions
for various brands through outdoor media. Airport Advertising, Mall
Advertising and Metro Advertising
are three common avenues of outdoor branding. In this blog, let us discuss a
few benefits of outdoor advertising in India and how it’s ideal for every brand
owner to advertise his product through this media.
Round
the clock availability of brand message
An outdoor advertising media provides an omnipresent
brand message to customers. Any OOH ad display is not temporary or periodic but
rather consistent and non-stop. What is also endearing to find out is that most
of the Outdoor Advertising
displays have a captured audience. Those who come across an outdoor ad display
cannot ignore or switch off the brand message. They read and take home the
brand message.
Cost
effective investment
Every Advertising
campaign is an investment for the brand owner to generate maximum sales. An outdoor
advertising campaign is a smart investment for the brand owner. Most of the OOH
ads are cost effective ways to reach out to potential customers and clients. In
fact, an outdoor advertising display costs 80 percent less than television
advertising, 60 percent less than print advertising and 50 percent less than
radio advertising.
State
of art medium of communication
What differentiates an OOH ad display is the medium
of communication used to convey the brand message. An OOH ad campaign is
usually launched through state of art media that provides a rich impact about
the brand on customers’ mind. Most of the modern tools of outdoor advertising
are technologically updated which provide hassle free and exclusive branding
solutions though rich media.
Great Post...Thank you for writing this post...Outdoor media advertising reaches people on the go.OOH advertising is ideal for generating instant awareness and elevating the perception and credibility of a brand. This medium’s strong carry-over effects ensure that brand awareness levels strengthen over time.
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