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Wednesday 22 May 2013

Outdoor Promotion - A Rampant Practice among Modern Advertisers!

Ever wondered why outdoor advertising is in much demand these days? The various avenues of outdoor advertising such as Airport Advertising, mall advertising, metro advertising and billboard advertising have become quite popular. Most of the brands and business owners adopt at least one of the forms of outdoor advertising to promote or position their brands in the market. With a major leap observed in OOH Advertising domain over the last few years, new brand and business owners are also keen to try out the various modes of advertising through OOH media.

The digitization of OOH Advertising tools, the launch of brand new technologically enriched mediums and the expansion of various OOH avenues have collectively encouraged more brand and business owners to implement their promotion campaigns through OOH media. Mall advertising and Airport Advertising practices are growing at a fast pace. Frequented by lakhs of affluent customers on a daily basis, shopping malls and airport areas are two such places where one can effectively communicate the brand message to potential target customers.

Most of the Indian cities are also populated by various forms of outdoor advertising. From billboard ads to kiosk ads and hoardings, even the small towns across the country are populated by various OOH ad displays. Communicating to a larger audience has indeed become easier with modern OOH Advertising tools.

In metro politan cities, the scenario of Outdoor Advertising is a little different. Posh brands usually prefer to create their presence in the major Indian cities. Real estate companies, health companies, banks and travel companies in the big cities are also highly relying on the various means of outdoor advertising. The reason is pretty obvious. 

People in the metropolis have more spending capacity than those at the towns or villages. Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad etc. are fast growing markets where outdoor advertisers make their presence felt through innovative OOH campaigns.

Monday 20 May 2013

How outdoor medium is the best medium for brand building?



Outdoor Advertising industry is accelerating further with assured growth in its multi-avenues. Airport Advertising, mall advertising, metro advertising- all these are growing avenues of OOH Advertising. In today’s blog, let us figure out some points why OOH Advertising industry is the best medium for brand building.

It has been researched that outdoor advertising media is the best mode for brand building. More and more brands are emerging in the market for which outdoor media is a proven mode to launch promotion campaigns. Outdoor Advertising media provides consistent brand reinforcement and sustained awareness. Hence, more and more brand owners prefer this advertising channel to reach out to target customers.
Any outdoor ad display is easily accessible by target customers. The 24/7 availability of OOH ads ensure that the brand message is not missed out by customers. Building a brand image through outdoor media is just a display away. However, outdoor advertisers should ensure that they are launching the promotion campaign with an affluent creative input and through an interactive outdoor media that best suits the brand image. Brand advertising is meant to catch hold of customers’ attention and deliver the brand message, not to shoo them away with an ordinary message about the brand. Hence, advertisers should devise, develop and deploy various techniques and tactics of promotion to create interest on customers mind.

Thanks to the various technologically advanced tools of Outdoor Advertising. Various innovative tools like LED/ LCD and neon panels have made the outdoor platform more interesting as well as interactive. Remotely manipulative and digitalized, these new tools have created an upsurge in brand promotion practices like never before. With unique innovative option for immediate recall, most of the outdoor campaigns provide positive response from customer groups. More visibility, more accessibility, more interactivity – these are some features that explain the updated features of modern outdoor advertising practices.

Friday 3 May 2013

A Look at the Growing Avenues of OOH Advertising.

Advertising in India as a full-fledged sector has been continually growing.  Outdoor promotion domain as a part of advertising industry is also growing day by day. In the last few years, various avenues of OOH Advertising have also been introduced that have benefited many brand and business owners. This blog provides a brief insight about advertising in India through outdoor media. Keep reading.

By Outdoor Advertising, we have a vivid idea about billboard ad displays, hoardings, posters or wall paintings, kiosk displays etc. An outdoor advertising company provides all the necessary input to launch an OOH Advertising campaign. From conceptualization of brand message to the final launch of the advertising campaign, an Outdoor Advertising company takes the sole responsibility. Media research is another major task handled by an outdoor advertising company. Media research is an important criterion for every outdoor advertising campaign to be launched. The medium of advertising and its attractiveness decide how much impact the campaign provides among target customers.

Airport Advertising is one of the fast growing avenues of outdoor industry. Airport advertising practices are increasing day by day across the country. Airport Advertising provides uncluttered brand message to target customers which is one of the reasons why many brand and business owners try to launch many promotion campaigns via airport media. Airport Advertising also targets customers who have easy spending capacity for any brand. It is also for this very reason that big MNCs spend on airport advertising to promote their products or services among target groups.

Mall Advertising is another popular avenue of promoting brands or businesses through outdoor media. Mall Advertising is considered an effective avenue of outdoor industry. A mall ad display easily attracts the passing attention of visitors in a particular shopping mall. Most of the malls advertising campaigns are launched through rich media. Thus mall ads provide a rich impression about the advertised brand or service on customers’ mind. The mushrooming number of brands in the market and the changing lifestyle of modern customers are two factors that support the growth of mall advertising in various Indian cities or towns.