Thursday, 29 November 2012

How Outdoor Advertising practices are gaining quick popularity?

It has been well noted that various outdoor advertising practices are gaining quick popularity amongst the brand owners and advertisers. Providing a strong impact amongst customers in a cost-effective manner, an OOH Advertising display is undeniably one of the most effective means of positioning a brand or business. Today’s blog focuses on how Outdoor Advertising practices in India have become one of the popular means of promoting a brand, service or business. 

Indians lead a very colorful lifestyle. Come festive season, they would spend quality time with near and dear ones either shopping or hanging out. Shopping is indeed a major part and parcel of celebrating any festival in India. An OOH Advertising media ensures that the brand message reaches out to those customers who are ready to spend for the advertised brand provided it reflects a rich impact on customers’ mind.  It is therefore worth mentioning that in order to allure customers’ attention; the brand owner has to present the brand message in an interesting manner through an interactive media. 

One of the effective channels of launching an OOH campaign of a brand is through billboard media. Billboard Advertising has recently become popular amongst the brand owners to launch their promotion campaigns. The cost effectiveness of launching a promotion campaign through billboard advertising media is one of the main reasons for its recent success. A billboard ad display provides 24 hours exposure of the brand message amongst target groups which is yet another major asset of advertising through this OOH media. Also an affordable means of Outdoor Advertising, billboard ads grab the passing attention of customers like no other form of OOH Advertising. Despite the fact that it is a cost-effective means of advertising, billboard ads generate strong brand awareness and recall amongst the target groups. All in all the colorful, creative and eye-catching ad displays of brands through billboard media provide a rich impact about the brand on customers’ mind. 

Monday, 19 November 2012

A few considerations on Outdoor Advertising!

Outdoor Advertising practices such as airport advertising, mall advertising, metro advertising and billboard advertising are becoming popular means of promoting a brand or business. Who is not aware of an outdoor ad display in today’s time? From a college going student to a working professional, everyone is influenced by the various OOH Ad displays that surround them everywhere they visit. Besides providing a continuous brand message through an easily reachable channel, OOH media ensures a rich impact about the brand on customers’ mind. Advertising through outdoor media has various benefits. Some valuable considerations on Advertising in India through OOH media are provided in the following paragraphs. Take a look- 

The first consideration on advertising through OOH media is to target maximum attention of customers in an effective manner. An outdoor media should provide an articulate impression about your brand on customers’ mind the very moment it comes under their notice. Besides, customers should be able to easily figure out the brand that is advertised through a particular outdoor media. 

Secondly, it is important to provide a focused brand communication in order to hit maximum eyeballs of customers. Though it sounds simplistic, modern customers have many choices while navigating a street, a sidewalk or perhaps driving. With an effective Outdoor Advertising campaign of your product, you can attract and direct their attention towards your brand store. By effective advertising, it doesn’t refer to any extra ordinary manner of presenting the brand message. It is all about adding perfection to the art of communicating the brand message to customers with an innovative approach to provide a fresh appeal about the brand. 

There is no dearth of means or measures when it comes to launching an OOH Advertising campaign of your brand. All you need to do is to have a thorough study about the ongoing trends in the market, devise and deploy your promotion objectives in such a manner that customers will form a pleasing impression about your brand the very moment they see the ad display.

Monday, 5 November 2012

Airport Media - A fast growing OOH Avenue!

Advertising through airport media has become one of the fast growing avenues of outdoor advertising. Airports in India are occupied by various national and international brands. Airport Advertising in India is therefore becoming a preferred means to launch various promotion campaigns. In this blog, let us take a look at how and why airport advertising media is growing at a fast pace.

More brands, more advertising solutions!

Brands of all ranges are continuously launched in the market. Implementation of multiple means of advertising has become a common norm amongst modern brand owners. Television, Print, Radio, Online and Outdoor advertising media- all these are implemented by advertisers to launch various promotion campaigns for brands. Amongst the various avenues of Outdoor Advertising, airport advertising is an effective means of positioning a brand amongst rich audiences or prospective buyers. Those who travel through a flight are mostly people with rich spending capacity for any brand. Hence, airport advertising media is the ideal means to launch an OOH campaign for a brand message that reaches out to affluent customers or prospects. Also with the rising number of airports in India, brand promotion through airport media is expected to grow further.

Airport Ads provide uncluttered and rich brand message.

One of the main reasons of launching promotion campaigns through airport media is the uncluttered mode of presenting the brand message. Anyone who comes across an airport ad display easily grasps the brand message. The implementation of rich medium of advertising also presents the brand in a posh manner. Unlike other outdoor means, airport campaigns are mostly launched through digitally enhanced tools of advertising that provide a rich impact about the brand on customers’ mind. A rich impact insinuates a readiness on customers’ mind to buy or purchase the brand in the near future. By and by, Airport Advertising in India is gestated to grow further in the coming years.