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Wednesday 13 January 2016

DMRC Advertising in India

DMRC (Delhi Metro Rail Corporation) Advertising is a fast growing Advertising platform for brand promotions in Delhi and NCR. DMRC is a network of about 213 Km with 160 metro stations along with 6 more stations of the Airport Express Link (according to DMRC data, 2015). Presently, the network has crossed the boundaries of Delhi to reach Noida & Ghaziabad in Uttar Pradesh and Gurgaon & Faridabad in Haryana. Each metro station constructed, provides ample space for Brand Promotion with the platform area serving as the main transit point for almost 3 million commuters on a daily basis. Delhi Metro Advertising has one of the best scopes of capturing the attention of the consumers in order to reach the target audiences. Brands, which are loyal clients of DMRC Advertising Agencies, range from cosmetics, health, automobiles and electronics. In short the medium is a gold mine for products and services which are generally used by the consumers on a daily basis.

Delhi Metro Advertising in India is a comparatively new venture which has grown tremendously in the last few years. People residing in the capital or its outskirts prefer to board the metro trains, they being one of the fastest modes of transport. This opportunity, to reach the masses, is one of the advantages that only Delhi Metro Advertising enjoys over all other forms of Outdoor Advertising.

Advertising Agencies in India execute brand promotional activities keeping DMRC as one of the hotspots of advertising. As the network of metro stations is expanding, so is the range of Advertising by the Delhi Metro Advertising Agencies.

Sunday 10 January 2016

Benefits of Airport Advertising in India

Airport Advertising is the one of the best platforms for brand promotion with promising good returns on the capital invested for the purpose. Airports have a set of advantages which other forms of Outdoor Advertising don’t.  Airports have ample space for advertisements, right set of audiences for the brands, cost effectiveness, a time consuming procedure for stringent security checks. The high dwell time, in turn, helps the premium brands to conveniently reach the consumers with comparatively higher buying power.

Airport Advertising Spend in India is increasing, as more and more advertisers are realising the impact the medium creates on the flyers’ mind (domestic or international). Airport Advertising generally requires proper survey, designing and successful execution of the promotional activities. As the number of air travellers are increasing day by day and with corporate officials flying almost regularly within the country and abroad, the brands utilize the time span (the dwell time of the air travellers in the airport) to reach their consumers with fascinating advertising. We see most brands related to hotels, flights, tourist spots, automobiles and consumer goods display their spellbinding advertisements in the airports. India has almost 132 airports (source: Airport Authorities of India) which serve as a transit point for almost 1 lakh flyers in a day (source: an article in hindustantimes). Observing this number, any brand becomes keen on keeping Airport Advertising as a crucial part of its marketing plan. With decreasing airfares and increasing flyers these days, Airport Advertising in India is one of the most profit-making forms of brand promotions today.

Wednesday 6 January 2016

A Look at the Trends of OOH Advertising in India 2015


OOH (out-of-home) Advertising is one of the traditional forms of brand promotion in the 21st century to reach the masses and the classes. Like other developing nations, India is also competing fairly well in the field of Outdoor Advertising, keeping in mind the diversity it offers as a nation in terms of language, culture, religion and demography.

The year 2015 saw a major leap in  Outdoor Advertising due to some new trends incorporated e.g. the evolution of the e-commerce sector and its expenditure on OOH Advertising, government campaigns like “Make in India” promoting SMEs. The SMEs, in turn, approach the Outdoor Advertising Agencies to promote their businesses in order to reach their target consumers. On the other hand, we can’t ignore the contribution of automobile industry and FMCG to Outdoor Advertising in India as the year 2015 saw the launch of as many as over 40 new models of cars and many nascent companies.

OOH Advertising requires extensive field work, market study and proper execution of the ad-campaigns where dedicated teams from Outdoor Advertising Agencies in India strive to build the right image for the brands and catch the eyeballs of the audiences. Last year wasn’t any different in terms of services provided by the agencies but what changed is the demand of the advertisers. It seems to be a new trend for the brands to opt for experimental marketing along with the OOH Ad-campaigns as a means to multiply their presence and maximize profit. If ad spending ratios in e-commerce sector rise in 2016, then this year can possibly see some of the best OOH Advertisements from some of the leading Outdoor Advertising Agencies.