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Saturday 22 December 2012

Airport Advertising in Delhi - A Growing OOH Avenue!



During its inception period, no one ever imagined that airport advertising would grow at such a fast pace. Today most of the top-notch brand owners prefer to launch an airport advertising campaign for their brands. An Airport Advertising Agency therefore plays a major role while providing branding solutions through the various mediums of airport advertising. Delhi is one of the hubs of airport advertising in India. Delhi Airport Advertising agencies provide exclusive promotion solutions for various brands and businesses at the airport sites. With the renovations of Domestic as well as International airports in the city, Delhi Airport Advertising agencies have been occupied in various promotion campaigns. 

Airport Advertising in Delhi is carried in the form of billboard ad displays, translite ads, kiosk ads, pillar wraps, product displays etc. Innovation is one key ingredient for an Airport Advertising Agency in Delhi while launching any promotion campaign of a brand. Delhi Airport Advertising Agencies come up with innovative creatives for brands that are displayed at the airport sites. An airport advertising display provides uncluttered brand message which is one of the assets for an advertiser to successfully position the product among target groups. Another major advantage of an airport advertising display is its glitzy features that hit maximum eyeballs of customers. 

The induction of digital technology has enabled brand advertisers to launch airport advertising campaigns through rich media. As compared to other outdoor advertising avenues, airport ads indeed provide a richer look about the brands. Perhaps it is for this reason that maximum numbers of brand owners these days are populating the various airport sites with their brand messages. Airport Advertising in India is further poised to grow further in the very near future especially considering the rising number of brands and the never ending renovation works at the various Indian airports. The number of flyers has also dramatically increased over the last few years which also insinuate how airport advertising will grow further. 

Wednesday 12 December 2012

Advancement of Mall Advertising Practices in India.

During the recent years, an upsurge has been observed in the entire OOH domain. More brand owners are launching their promotion campaigns through mall media. The practice of mall advertising in India as one of the outdoor avenues is expected to grow further. In today’s blog, let us take a look at some reasons why there is an upsurge of advertising in Malls in most of the Indian states. 

Growing market

The brand market keeps growing. More brands have been launched and more are yet to be launched in the market. The fantastic growth in the brand market has provided outdoor advertisers richer opportunities to advertise their brands through multiple avenues of Outdoor Advertising amongst which mall media is one. A shopping mall is the place where customers often visit to shop, dine, watch movies or simply to hang out with friends or families. If an Outdoor Advertising agency runs a promotion campaign of its client’s product in the shopping mall, it becomes easier to grasp the passing attention of those potential customers who visit the mall for the above mentioned purposes. 

Affluent customers

Those who visit a shopping mall are people who can easily spend for any brand. Targeting the attention of these affluent customers, a mall ad display provides a striking impression about the brand most often encouraging them to buy or adopt that product. It is obvious that if the brand message sounds quite alluring, customers do not bother how much they should spend for the brand. This readiness to spend is perhaps one of the main reasons that encourage outdoor advertisers to launch more campaigns at the shopping malls.
Mall Advertising in India as a fast growing avenue of outdoor mode of Brand Promotion is going to become more popular amongst the brand owners as one of the in-demand means of brand promotion. If you are a brand owner who hasn’t yet launched a promotion campaign through mall media, you can consult one such advertising agency that has in-depth expertise and experience in mall advertising.

Friday 7 December 2012

Mr. Hiyav Bajaj, Director - TDI International India P Limited.

Mr Hiyav Bajaj
Mr. Hiyav Bajaj, Director - TDI International India P Limited

Masters in Accounting, Finance and Management from Bradford University, Mr. Hiyav is a leader with a positive attitude and a "justice for all" approach, he knows how to get the best out of the human resources at his disposal and his never-ending thirst for knowledge and a focused quest for learning & Implementing the latest management techniques, makes him unique among the members of the corporate family. 

Mr. Hiyav is an entrepreneur with a 10+ year track record of providing leadership and advise on various aspects of Strategic Leadership, Business Development & Sales Leadership, Financial Leadership, Leadership on Management process improvement, New business Start-up, Branding and Image building.