Saturday, 8 March 2014

If Hypnosis Is Your Goal, OOH is Your Medium

The Advertising Media has timeless tales of campaigns that woo the audience beyond the actual viewing period. Among them, the OOH Medium is the torchbearer in this regard, with some of them creating classy environments of a magical aura. OOH Advertising has been known to produce such campaigns from time to time that stand apart from the others. These are campaigns that impress the viewers in such a manner that they leave a lasting impression on them. It has been observed that there are more instances of hypnotizing ads in the OOH Medium than any other medium.

One of the topmost reasons for OOH Medium being the best platform for such ads of high impact is their larger than life canvas. The larger-than-life Hoardings have a way of inspiring awe and wonder simply by the size of the displays. Another prominent technique utilized by the OOH Displays is to use the lightning of the surroundings in ways that create environments straight out of fairy tales. If employed in the correct manner, even the simplest of displays can create music in the eyes of the onlooker. Thirdly, some of the OOH Media, like Airport Advertising Displays, are placed at places with high dwell times, due to which, the number of continuous looks are much higher than the other media, resulting in the higher levels of exposure.

Top Advertising Agencies, as well as brands, know that there is no media that can defeat OOH in matters of the impact created. This is why OOH continues to revel in endorsements by the top brands, all over the world.