Showing posts with label ooh advertising. Show all posts
Showing posts with label ooh advertising. Show all posts

Wednesday, 10 December 2014

OOH – The Grandest Portal for Advertising

outdoor advertising in india
OOH (Out-of-Home) or Outdoor Advertising is one of the most popular mediums of branding in modern times. However, the medium, in itself, is one of the oldest in the advertising world. Charting a successful run which started before Christ, OOH has been at the top of popularity among brands throughout time. Be it during the earlier times, when there were only limited opportunities of OOH Displays, or the present times when uncluttered sites of high impact viewership is more commonly present, OOH has always been the grandest portal for advertising.

outdoor advertising agency in delhiSome of the most important reasons for OOH’s rule include strong carry-over effects, ability to reach audiences at their hubs, high brand retention, and lower costs. Though OOH mediums like Airport Advertising do fall under the higher end media, every benefit of OOH also increases, which accounts for their popularity. Among all the available branding media, OOH is the only one which has always been at the height of demands. It has not only adjusted to all the changes which were required by the industry, but also continued providing the best Branding solutions to brands from various industry sectors. Developed outdoors, roads, transit systems and transit stations have provided major boosts to OOH Advertising, arming it with even more firepower.

outdoor advertising in indiaOutdoor Advertising Displays are popular among people of all areas and regions. An OOH canvas has the power to attract people across the globe and across all timelines. An OOH Hoarding sits, at the highest vantage point of the surroundings, from where your brand can impress its target audiences.    

Saturday, 8 March 2014

If Hypnosis Is Your Goal, OOH is Your Medium

The Advertising Media has timeless tales of campaigns that woo the audience beyond the actual viewing period. Among them, the OOH Medium is the torchbearer in this regard, with some of them creating classy environments of a magical aura. OOH Advertising has been known to produce such campaigns from time to time that stand apart from the others. These are campaigns that impress the viewers in such a manner that they leave a lasting impression on them. It has been observed that there are more instances of hypnotizing ads in the OOH Medium than any other medium.

One of the topmost reasons for OOH Medium being the best platform for such ads of high impact is their larger than life canvas. The larger-than-life Hoardings have a way of inspiring awe and wonder simply by the size of the displays. Another prominent technique utilized by the OOH Displays is to use the lightning of the surroundings in ways that create environments straight out of fairy tales. If employed in the correct manner, even the simplest of displays can create music in the eyes of the onlooker. Thirdly, some of the OOH Media, like Airport Advertising Displays, are placed at places with high dwell times, due to which, the number of continuous looks are much higher than the other media, resulting in the higher levels of exposure.

Top Advertising Agencies, as well as brands, know that there is no media that can defeat OOH in matters of the impact created. This is why OOH continues to revel in endorsements by the top brands, all over the world.    

Monday, 23 December 2013

This winter, warm up Your Coffers with OOH Advertising.

OOH Advertising and winters have a special connection. For products like winter wear, winter skin care items and services like winter tourism, winters are the times to set the cash registers ringing. OOH Advertising Agencies have a busy time running campaigns for brands for which the winter season is the season for sale. It is a colorful time of the year when the numerous Outdoor Advertising Displays launching the latest trends in winter wear and announcing discounts and offers compete for attention in the winter air of festivity.

The winters also bring in the holiday season. The mood is generally light, and the spirits are high. The holidays see a huge increase in spending as the people buy gifts for friends and families, buy a new car or home appliance, and go out for holidaying. When the buying of new clothes for the winter season is added to the equation, we have a dream period for brands even as retail shops stock themselves goods. The Outdoor Advertising Hoardings, Wall Wraps, Posters, Kiosks, and many more join forces in blowing trumpets and announcements of offers, sales, and discounts from the advertisers.

It is especially true for the Indian scenario where detailed markets of retail stores still flourish along with numerous national and international brands. Brands realize the importance of good publicity during the winters. OOH Advertising India has been buzzing with activity as the brands have gone into a signing spree with the OOH Advertising Agencies India.

Friday, 20 December 2013

Advertise at the Red Line for Visibility before Daily Commuters.

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

Delhi Metro Advertising Agencies
DMRC Advertising, Delhi Metro Advertising Agencies
 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.