Monday, 21 October 2013

Airport Advertising India Spreading Wings of Imagination

Outdoor Advertising India attained a very important dimension when AAI opened the doors for Advertising at the Airports in India. Ever since TDI International India P Limited won the first Airport Advertising tender in 1987, the airports in India have undergone a complete change in appearance. What used to be tiresome waits at boring waiting rooms are now exciting opportunities to catch up with the latest offerings of various brands. It is an easy and fun-filled wait now, with the exciting displays and humorous ad copies bringing a smile on the passenger’s face.

What began as plain billboard displays, soon extended to other areas with pillar wraps, signage among others. Airport Advertising Agencies India have done exceedingly well to change according to the changing times and trends. Today, Out of Home Advertising faces stiff competition from online advertising. Faced with limited sites, Airport Ad Agencies India have spread their wings of imagination and come up with innovative ways to present the ads. Modern ad campaigns focus on interactivity to earn the trust of the consumers. Thus, Airport Advertisements came out of the billboards and pillar wraps into a 3D environment, thereby facilitating consumer interaction. The products or models are strategically placed at the center or corners. Creativity flowed through the veins of Airport Advertising as the audience was enthralled with the innovative techniques. TDI continued to lead the innovations, putting India’s first Live Car on the billboard. Since then, car displays have become a common feature of Airport Advertising. Some might reason that the onset of internet advertising has changed the balance of the advertising world. However, going by the facts, Advertisements at the Airport continue with their popularity. 73% of the travelers still pass their time at the airports by looking at the ads. Constant focus on the announcements and limited battery charging options are some of the reasons mobiles do not grab the attention of the passengers waiting at the airports. Looking around at the ads is a much better option.

This is affirmed by TDI, the leading Airport Advertising Agency in India, which finds that the sites at all the airports under them are pre-booked. Airport Advertisements always had the best audience for the brands. Creative touches and trend-setting innovations are what it required to stay a formidable advertising option. Going by the crazy speeds at which the traditional concepts of Airport Advertising are changing, Airport Advertising Agencies India are right in the game.  

Thursday, 10 October 2013

Airport Advertising Companies in India

Are you looking for a good way to advertise your products or services? Are you worried that it will be a costly affair? Your solutions lie in approaching an Airport Advertising Company in India. A good Advertising Company, capable of Advertising in Airports in India, can bring your company in the limelight of a global customer base. Provisional statistics state that there was an 8.9% increase in the foreign tourist inflow in India between 2010 and 2011. The Airports of India have truly become a global place and Advertising in Airports is thus a smart way of ensuring an international viewership.

However, it would be beneficial to ensure a few things before hiring an Airport Advertising Company. Placing your advertising needs in the hands of an inefficient company may result in delays and cost increases. You may also end up seeing your ad displayed at some obscure corner of the airport. Fortunately, there are just a few steps which you can take to ensure that you reap the full benefits of Advertising on Airport sites.

Number of Sites offered: Among the many techniques utilized by Airport Advertising Companies, one is the increase in visibility through increase in the number of displays. Be sure to know the number of the sites and their areas that the Airport Ad Company is offering.

Position of the Sites: It may seem that any place in the airport would be a good place to position the ads. However, some areas, more specifically the areas where the travelers are bound to wait, make better ad sites than the others. Areas like check-in points, security check points, baggage collection areas, etc. are the prime and coveted sites in Airport Advertising. Make sure that the Ad Company you are hiring is offering these sites.

Cost: Research well and find a company which is offering you good prices. The best way to ensure that you do not end up paying more than required is to hire a well-known Ad Company.

TDI International (P) Limited is a reputed Airport Advertising Company in India providing Airport Advertising Solutions since 1986. TDI owns exclusive advertising rights in 9 airports all over India. Its clientele includes prominent names like Airtel, Tata Steel Ltd., Bank of India, MRF, and many more.