Thursday, 9 January 2014

Delhi Metro Advertising Sees a Rise During the Festive & Winter Sale Season.

Delhi Metro Advertising saw a boom of sorts during the festive and winter sale season of 2013-14. After a somewhat slow period during the Diwali season, the Christmas season saw a rise in the demand for advertising sites at the Delhi Metro Stations. TDI International India P Limited, a leading DMRC Advertising Company in Delhi, reported a rise in demand for sites where it holds exclusive advertising rights. This sudden rise in demand has been fuelled by the festive season of Christmas and New Year’s Eve, and also by the winter sales of clothing merchandise.

Officials at TDI expressed happiness to see even brands that did not traditionally opt for Delhi Metro Advertising, enthusiastically sign contracts with them. Such brands included schools like PP International School and MAYO International School and online businesses like Edelweiss and Quikr.com. Winter wear giants like Duke Fashions India are also utilizing the TDI Metro Stations to promote their brands during this period. The high impact of these campaigns run and managed by TDI is obvious when one notes that Edelweiss increased the number of sites with TDI. Edelweiss had initially opted for the TDI Metro Stations of Kashmere Gate, Tis Hazari, and Netaji Subhash Place but soon stretched the campaign to Model Town, Azadpur, Inderlok and Pitampura when they saw the overwhelming response. The end of 2013 also saw the entertainment industry launching promotional campaigns for Dhoom 3 and RED FM’s presentation of Mika live in concert. Delhi Metro Advertising continued to fuel the launch of shows for the TV channels with Colors launching Rangrasiya and Beintehaa at the metro stations of Shahdara, Inderlok, Keshav Puram, and Rohini East.

TDI is looking at exciting times ahead as the demand for advertising, which started in December, continues to grow at all its 22 metro stations. More uplifting news, along with the growth in demand, is the beginning of associations with new clients like HERO Cycles Limited, Quicker.com, etc. The festive season may very well have started the participation of newer sectors that have traditionally stayed away from Metro Advertising. This was something all the Top Delhi Metro Advertising Agencies were waiting for with bated breath.