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Thursday 24 March 2016

The Benefits of being an Alibaba Gold Supplier India


Alibaba is an e-commerce giant held with high regard on a worldwide basis. Recently, Alibaba has started operations in India, in partnership with TDI International India (P) Limited, a leading Outdoor and Online Advertising Agency in India. Alibaba is presently engaged with selling Gold Supplier Memberships to Indian SME Suppliers through TDI. Let us see some of the benefits of becoming a Gold Supplier Member with Alibaba and thereby availing Alibaba Advertising India.

Effective Business Tools

A Gold Supplier Membership powers your business with effective business tools like sub-accounts for distribution of control among the relevant executives. There is also an option to chat in real time with the buyers. This feature can be used to solve queries and instantly turn potential into customers. As a Gold Supplier, you also have access to thousands of buyers registered with Alibaba.

Maximum Company Exposure

A relevant search by the buyers for the products and services provided by the Gold Supplier Members will result in a display where the members are listed at a priority basis. Thus, an Alibaba Gold Supplier always enjoys high visibility. There are also tradeshows where the Gold Supplier will be listed. Furthermore, there are product showcases and real-time performance which provide a top platform to increase in your returns on investment.

Exclusive Access to Buyers & Gain Their Trust Faster

An important step in the process of becoming a Gold Supplier Member is a third party verification and authentication. Buyers tend to be more confident in dealing with Gold Supplier Members who have an authentic tag.

Dedicated Customer Care

Client servicing is a free service for Gold Supplier Members. Make use of expert support and real-time reports.

You can now avail the above benefits by becoming an Alibaba Gold Supplier India and put your brand on the fast track of growth on the largest platform where buyers and sellers meet.

Wednesday 16 March 2016

Factors Set to Affect Outdoor Advertising in India in the Financial Year 2016-17


As the financial year for 2015-16 draws to an end, let us analyze the Outdoor Advertising trends which are most likely to be carried forward to the next term and the factors which will affect the media the highest. One of the disappointments of the present year 2015-16 was that good starts in brand spending could not be sustained at the expected levels. This write-up analyses the primary factors affecting Outdoor Advertising in India, with an aim of planning for high performance of the media in 2016-17.

Another attribute of OOH India is that without corresponding growth in the other sectors, the brands will be reluctant to spend on advertising. In this regard, “Make in India” seems promising and the Outdoor Advertising in India is ready to bask in its success.

OOH India is also looking at partnerships and expansions in order to boost advertising growth. Thus, Outdoor Media Services in India is looking at expansions through agencies and new acquisitions which would aid the maximization of profits in spite of low margins.

Media in large formats is expected to continue to stay in focus as the brands are likely to continue aiming for high impact to tackle competition. An increase in service tax won’t be helping the profit margins. Hence the Outdoor Media Service Agencies in India will seek an increase in sales. Thus, focus on large media formats and an increase in sales will be the key areas of influence in the financial year 2016-17.