Tuesday, 19 November 2013

An Interactive Airport Ad is a Productive Ad.

One of the elements that Airport Advertising is popularly exploring is the interactivity of the ads. Simple boards announcing the launch of a product no longer define Airport Advertising completely. Once the Billboard Displays at the Airport began to use modern technologies, the traditional ways to advertise have undergone a sea change in their approach and outlook.

The primary theory behind the Interactive Airports Advertisements is simple. An ad which engages the audience, emotionally or physically has a much higher impact than an ad which merely announces something. What was started with engaging ad copies have taken a full bloom as Airport Ads now provide opportunities for the audience to be a part of the advertisement. The Top Airport Advertising Agencies of India are now realizing the importance and high impact of Product Displays. What was started in the Indian Airports by TDI International India P Limited, a pioneer Airport Advertising Agency in India, has gained huge popularity in the world of Airport Advertising. TDI was the first to put a car on an Airport Billboard, thereby taking the concept of Product Display Ads to a whole new level. Such innovation, targeted at increasing interactivity, has increased the interest level of the audience by several bars. At a recent car display at the Ahmedabad Airport by TDI, curious and delighted audiences were seen peeking inside the car and posing for photographs.

Airport Advertising is known for the minimum 55 minutes of viewership which it allows. In today’s busy times, that is a luxury for any brand. Interactive Airport Ads smartly utilizes these 55 minutes with Product Display Spaces. For capable Airport Advertising Agencies like TDI, the size of the product is no hindrance.

Monday, 11 November 2013

Competition Is The Problem, Advertising The Solution

You must have seen even the biggest of brands investing fortunes in Advertising. So, why do even the brands which are household-names Advertise? The answer lies in the immense competition of the present day markets. No matter how big a brand your company is, there are numerous companies providing the same products or services. It is important to constantly stay in the view of the audience. Thus, Advertising is not just a luxury but a necessity for any company wishing to reach and stay in the limelight of success.

In order to have a better comprehension, let us consider an example. Suppose your company launches a revolutionary product or service. However, due to lack of or poor Advertising, it does not reach the audience. Your competitor then learns about this launch and puts in a resembling product or service and follows it up with excellent advertising. As a result of this, your competitor will take away the benefits of your hard work. Now, once the necessity of Advertising has been established, the second step is to decide the most appropriate medium of Advertising for your brand. While deciding from the range of Advertising Mediums like Airport Advertising and Metro Advertising among OOH Advertising, and Online Advertising, the most important step is segmentation of the audience. Once this is done and you realize the segments that you have to target, the medium of Advertising can be chosen.

The last, and quite logically, the most important step is to associate with a reputed Advertising Agency. You will be happily surprised to see what experienced Advertising Agencies like TDI International India Limited can do to boost your business.

Thursday, 7 November 2013

Think OOH – Think Airport Advertising.

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there. Roadside Ad Hoardings and Signage continue to capture the attention of the audience. Among the many forms of Outdoor Advertising, Airport Advertising rules the roost. Since the airports are places where high and middle wage earners are found at the same place, they provide highly sought after sites for advertisements. Airport Advertisements also have very high dwelling periods which increase the scope of the Ads.

The near extinction of monopoly from almost all the markets have resulted in a vast number of players in any given field. One of the most important things that are different about the successful companies is their brand value. Thus, presentation before the consumers is of utmost importance. Airport Ads not only provide excellent advertising sites but also but also an affluent audience that doesn’t mind paying big for the latest products. The Billboard Displays, Digital Displays and Pillar Wraps capture the attention of the viewers with a larger than life image of the brand. This attention is then transformed into interest by the attractively colored and interestingly written ad copies. One of biggest advantages which Airport Ads have over the other Outdoor Ads is that it does not suffer from the handicap of dealing with a moving audience. The ads are well placed in the areas which are used by the travelers during the long waiting periods. This leaves the ads with ample time to convince the audience of the benefits of the products or services. The average viewing time of Ads at Airports is much higher than any of the other forms.

Hence, if you are introducing a new business or planning to increase the impact of your brand, think OOH and opt for Airport Advertising. Leading Airport Advertising Agencies like TDI International India P Limited provide excellent Airport Advertising Services. Their prompt implementation and efficient understanding of client requirements ensure total value for your money.

Friday, 1 November 2013

Metro Advertising India Growing in Popularity

Ever since DMRC (Delhi Metro Rail Corporation) began operations on December 24, 2002, the way commuters in the NCR traveled has never been the same. The thirteenth largest metro station in the world (in terms of length) offers excellent opportunities for OOH Advertising (Out-of-Home Advertising). DMRC’s potential as an advertising goldmine was realized by Indian OOH giants like TDI International India P Limited as early as 2005. With a daily ridership exceeding 20 lakh, Delhi Metro Advertising has a high viewership. The rapid rate at which DMRC has grown and the popularity of the Metro Station Ads show a promising future for Advertising at the Metro Stations.

It has been found that using mobile phones and reading ads figure among the top ways how commuters passed their time at the stations. High concentration zones and superior visibility feature among the prominent reasons for the popularity and success of the Ads at the Metro Stations. Due to the structure of the metro stations, the ads can be conveniently placed in such ways that the commuters cannot miss them. And this viewership is not just any viewership that we are talking about. According to a recent survey taken by the Times of India, around 62.5% of the total metro ridership that took part were office-going professionals and students. For most of the brands, they form the most prized audience. The earning members with the power to buy and the young generation with the affinity to buy, added with a minimum of 6 minutes which they spend at the metro station, combine to make Metro Advertising one of the most sought after forms of advertising. Thus, advertisement contracts for sites outside the metro stations, on the platforms, at the staircases / elevators, and at the entrances and exits of the stations sell out faster than hot cakes.

Another factor which aids in the popularity of DMRC Advertising is that it is a long term investment. With the corporation expanding at phenomenal speeds, the ridership and thus the viewership is also set to increase. It is expected that the average ridership of Delhi Metro will cross 40 lakhs by 2016 with a CAGR (Combined Annual Growth Rate) of 20.1%. Associate with a top DMRC Advertising Agency like TDI to turn the gaze of this fast growing audience towards your brand.