Why Do Brands Prefer the TDI for Airport Advertising?

Airport Advertising is considered the king of OOH (Out-of-Home) Advertising in India. Among the numerous airports in India where branding is available, the 9 airports, where TDI has exclusive advertising rights, have always stood out. We will hereby analyze the reasons why TDI has enjoyed the patronage of top brands for close to 3 decades.

The Most Experienced Airport Advertising Agency

TDI is the agency which began Airport Advertising in India. When it won the AAI (Airport Authority of India) Airport Advertising tender back in 1987, it pioneered a medium which has ruled OOH in India ever since. This means that TDI has close to 3 decades of experience in handling the top medium in OOH India. This experience level enables TDI to carry out Airport Advertising Campaigns in the smoothest and fastest manner. TDI’s ability, to sustain its high performance in the implementation and maintenance of campaigns, allows the brands to place its trust on the company.

Airport Advertising Agency in India

Innovating Constantly

Apart from the vast experience, TDI is also credited with the top trendsetting campaigns in Airport Advertising. TDI was the first to start Airport Advertising in India, develop printed display in India, create Tri-vision display in India, create Outdoor Interactive Kiosk in India, provide Audio- visual (digital) options in India, make 360 degree Tri-vision displays in India, and put the country’s first live car on a billboard. This tendency, of rolling out innovating campaigns, has kept TDI at the top of Airport Advertising in India throughout these years.

Among the many advantages unique to Advertising at the TDI Airports, the above 2 are the most prominent. The brands, which are already patrons of TDI Airport Advertising, are happy references to the above benefits of associating with TDI.

Airport Advertising – A Premium Medium for Affluent Target Groups.

If your brand’s target groups include premium audiences from the affluent SEC A, A+, Airport Advertising is the best medium for its promotional campaigns. A primary difference, which separates higher end brands, is that the promotional activities also use branding tactics apart from the simple solicitation for the products and services. It is in this context, where branding becomes an additional requirement, that the airports boast of the most feasible environments for achieving such aims.

Airport Advertising by Tdi India

A branding event requires extended duration of interaction with the audiences. It cannot utilize a common “impress and persuade” attitude like any other Advertising Campaign. The airports, with their comfortable environment and the best transit station facilities, are platforms where this interaction can take place with convenience. This means that the high dwell time is not only encouraging from the point of view of time duration, but the audiences, in an airport, are also in a calm and comfortable frame of mind. Among all OOH formats, Airport Advertising Displays have the maximum time to impress. For example, Airport Advertising in India provides your brand with an audience dwell time of 55 minutes to 2 hours. Imagine the brand impact which 2 hours of visibility before an audience can do.

Air travel is also one of the most natural (and hence reliable) ways of separating the premium audience. Though, the entrance of low cost airlines have also included the upper middle class in the parameter of air travel, most of the regular air travelers still hold prominent positions in organizations and society. If your brand demands an elite audience, you do not need to look any farther than Airport Advertising. 

Using Suspense in OOH Campaigns.

OOH Advertising or Outdoor Advertising ad copies have traditionally been brief and very straightforward. An outdoor audience has always been considered an audience on the go and messages aimed at them often require brevity and simplicity. However, in recent times, indirect messages have also been brilliantly used to get the message across. An OOH creative, with an indirect message, always commands more time of engagement from the audiences.

OOH Advertising

The suspense, which is inherent in such Outdoor Campaigns, is created by delaying the punch line if a Digitized OOH Hoarding is available. In cases where digital technology is not available, the suspense can be created with riddled ad copies and graphics. And herein, lies the catch. One of the reasons, why indirect ad copies are not seen more regularly, is that such campaigns are not easy to pull off. If the indirectness becomes too confusing, you may end up with an ad which is not understood and hence ignored. There’s even a worse scenario where it is misunderstood and creates some kind of controversy. Hiring an experienced Outdoor Advertising Agency for running such campaigns is a smart move as they are best resourced to accurately predict the reaction of the audiences to the planned campaign.

Digitized OOH Hoardings offer an unlimited canvas to conceptualize and an easier method of execution. However, the traditional hoardings too can be utilized to create equally intriguing results. In most countries of world, where digitization of OOH has happened long back, the media has shed its straightforward cloak and it experiments with complicated plots and ideas. Countries like India are at the brink of such digitization and OOH India is expecting this transformation to happen as early as possible.