If
your brand’s target groups include premium audiences from the affluent SEC A,
A+, Airport Advertising is the best medium for its promotional campaigns. A
primary difference, which separates higher end brands, is that the promotional
activities also use branding tactics apart from the simple solicitation for the
products and services. It is in this context, where branding becomes an
additional requirement, that the airports boast of the most feasible environments
for achieving such aims.
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| Airport Advertising by Tdi India |
A
branding event requires extended duration of interaction with the audiences. It
cannot utilize a common “impress and persuade” attitude like any other
Advertising Campaign. The airports, with their comfortable environment and the
best transit station facilities, are platforms where this interaction can take
place with convenience. This means that the high dwell time is not only
encouraging from the point of view of time duration, but the audiences, in an
airport, are also in a calm and comfortable frame of mind. Among all OOH
formats, Airport Advertising Displays have the maximum time to impress. For
example, Airport Advertising in India provides your brand with an audience dwell time
of 55 minutes to 2 hours. Imagine the brand impact which 2 hours of visibility
before an audience can do.
Air travel is also one of the most natural (and
hence reliable) ways of separating the premium audience. Though, the entrance
of low cost airlines have also included the upper middle class in the parameter
of air travel, most of the regular air travelers still hold prominent positions
in organizations and society. If your brand demands an elite audience, you do
not need to look any farther than Airport Advertising.
