OOH Advertising or Outdoor Advertising ad copies have
traditionally been brief and very straightforward. An outdoor audience has always
been considered an audience on the go and messages aimed at them often require brevity
and simplicity. However, in recent times, indirect messages have also been brilliantly
used to get the message across. An OOH creative, with an indirect message,
always commands more time of engagement from the audiences.
 |
| OOH Advertising |
The suspense, which is inherent in such Outdoor Campaigns, is
created by delaying the punch line if a Digitized OOH Hoarding is available. In
cases where digital technology is not available, the suspense can be created
with riddled ad copies and graphics. And herein, lies the catch. One of the
reasons, why indirect ad copies are not seen more regularly, is that such campaigns
are not easy to pull off. If the indirectness becomes too confusing, you may
end up with an ad which is not understood and hence ignored. There’s even a
worse scenario where it is misunderstood and creates some kind of controversy. Hiring
an experienced Outdoor Advertising Agency for running
such campaigns is a smart move as they are best resourced to accurately predict
the reaction of the audiences to the planned campaign.
Digitized OOH Hoardings offer an unlimited canvas to
conceptualize and an easier method of execution. However, the traditional hoardings
too can be utilized to create equally intriguing results. In most countries of
world, where digitization of OOH has happened long back, the media has shed its
straightforward cloak and it experiments with complicated plots and ideas.
Countries like India are at the brink of such digitization and OOH India is expecting
this transformation to happen as early as possible.
