Top 3 Platforms of Outdoor Advertising in India

OOH Advertising

Advertising has become a vital part of the marketing plan for businesses of all sizes. One of the best media to reach the masses in India is the Outdoor Advertising or OOH in India. The OOH medium is one of the vastest media for promotional activities in India. This article mentions the top 3 platforms of OOH India.

Airports

Airport Advertising has been the king of OOH in India. No other media has the distinction of presenting your brand to the cream of the audiences like the airports do. It has been the top favorite of brands in the category of options provided by OOH. Advertising sites at the airports can be used to effectively target both international and domestic audiences. Since the airports are the gateways to the cities, branding campaigns at the airports are often the first things which the airport audiences see.

Metro Transit Stations

The stations of the metro transit systems are the next in line to share the limelight of the top locations in India where you can place your brand. It is especially very useful in mapping large cities like Delhi and the National Capital Region (NCR). The focus on connectivity ensures that every part of the area can be covered. While the airports are popular for filtering the cream of the audiences, the metro media takes its credit in its reach.

Outdoor Locations

There is a still a large section, of the audiences in India, which is not a frequent user of any of the above 2 platforms. OOH Advertising in India provides the options of other outdoor sites at strategic locations like market places, malls, roadsides, etc.

The above 3 OOH media are the best platforms in Outdoor Advertising India as they cover all the essential elements requirement for outstanding OOH campaigns. All 3 of them are preferred by brands as their first choice for promotional activities.         

Top Advantages of Promoting Your Brand on Outdoor Advertising

Outdoor Advertising or OOH, the oldest platform for brand promotions, still provides stiff competition to even the most modern of advertising methods today. OOH has been used to spread awareness since a time when terms like “Brand Promotion” did not even exist. As times progressed, making the markets more competitive, OOH successfully negotiated the new situations and incorporated all the changes which were required. This blog takes a look at the top advantages of OOH which keeps the brands interested in the medium.

Best Medium to Target Huge Audiences

While attempting to target large audiences at the same time, nothing is more convenient than Outdoor Advertising. Placing even a single hoarding at key positions, where the masses accumulate, is the best way to target even the largest of audiences.

Reaches All Markets

OOH can reach not just the modern, tech-savvy audiences but also those who are yet to catch up with the latest. Since no technology is required to form any bridge between the brand message and the audiences, every person, within the range of visibility of the site, can be effectively targeted.

Presence on Ground

Huge, larger-than-life hoardings, etc., reinforce the presence of the brand in the markets and in the process reassures the existing consumers. They also leave a better and bigger impact on the minds of the audiences.

Frequency

Since regular visitors to the place of the sites will always be present, the frequency of impact is also high. This is a luxury which cannot be afforded by many other platforms.

The above are just the tip of the iceberg in examining the advantages of Outdoor Advertising. The high impact, of OOH mediums like airports, metro, roadsides, etc., will always keep the medium a favorite of the brands.

Outdoor Advertising in India Continues to Charm Audiences.

Outdoor Advertising India has seen glorious years of operation. The Wall Mounts, Hoardings, Billboards, etc., emphatically continue to catch the imagination of a nation apart from bringing in high Returns of Investment (ROI) for brands belonging to various industries. It has been a surprising observation to see OOH Advertising India continuing to prosper and expand in spite of the high enthusiasm for the digital medium too. Very interestingly, increase in interest for Advertising on the online medium has not resulted in decrease for the OOH platform.

The most apt case for studying the above phenomenon is TDI International India P Limited, the leading Advertising Agency in India, which pioneered Airport Advertising in India. TDI, today, provides services of Airport Advertising, Delhi Metro Advertising, Mall Activation, and Mobile and Internet Advertising. It has in fact a separate division called MAD (Mobile Advertising Division) to look after Online Advertising on the digital platform. TDI reports that the expansion of MAD has in no way affected the performance of its outdoor operations. TDI’s Outdoor Advertising clients still happily report high RoI from its Outdoor Advertising Campaigns at the airports and metro stations and from its Mall Activation. The scenario of Advertising India presents a rare opportunity for brands to effectively promote their brands on both the mediums.

One of the reasons for the above situation can be found in the way that the Indian consumers behave. They are armed with the latest devices that technology offers. The latest mobiles, laptops, etc. ensure that they can be targeted through this medium. But they are also still comfortable when the product or service and their ad displays are presented in manners that are tangible in some way or the other. Even while embracing the new schools of thought, the Indian audiences also hold close to their heart, what they have learnt from the previous generations.

Airport Advertising India Spreading Wings of Imagination

Outdoor Advertising India attained a very important dimension when AAI opened the doors for Advertising at the Airports in India. Ever since TDI International India P Limited won the first Airport Advertising tender in 1987, the airports in India have undergone a complete change in appearance. What used to be tiresome waits at boring waiting rooms are now exciting opportunities to catch up with the latest offerings of various brands. It is an easy and fun-filled wait now, with the exciting displays and humorous ad copies bringing a smile on the passenger’s face.

What began as plain billboard displays, soon extended to other areas with pillar wraps, signage among others. Airport Advertising Agencies India have done exceedingly well to change according to the changing times and trends. Today, Out of Home Advertising faces stiff competition from online advertising. Faced with limited sites, Airport Ad Agencies India have spread their wings of imagination and come up with innovative ways to present the ads. Modern ad campaigns focus on interactivity to earn the trust of the consumers. Thus, Airport Advertisements came out of the billboards and pillar wraps into a 3D environment, thereby facilitating consumer interaction. The products or models are strategically placed at the center or corners. Creativity flowed through the veins of Airport Advertising as the audience was enthralled with the innovative techniques. TDI continued to lead the innovations, putting India’s first Live Car on the billboard. Since then, car displays have become a common feature of Airport Advertising. Some might reason that the onset of internet advertising has changed the balance of the advertising world. However, going by the facts, Advertisements at the Airport continue with their popularity. 73% of the travelers still pass their time at the airports by looking at the ads. Constant focus on the announcements and limited battery charging options are some of the reasons mobiles do not grab the attention of the passengers waiting at the airports. Looking around at the ads is a much better option.

This is affirmed by TDI, the leading Airport Advertising Agency in India, which finds that the sites at all the airports under them are pre-booked. Airport Advertisements always had the best audience for the brands. Creative touches and trend-setting innovations are what it required to stay a formidable advertising option. Going by the crazy speeds at which the traditional concepts of Airport Advertising are changing, Airport Advertising Agencies India are right in the game.  

Outdoor Advertising is a non-stop Mode of Brand Promotion.

Outdoor Advertising at Airports

The non-stop launch of new brands in the market opens a window of opportunities for advertisers and brand owners to explore and experiment with new avenues and tools of brand promotion. Advertisers either change their promotion techniques and tools or switch to new-age media to promote their products. The impact of this changing tide in advertising is much felt in outdoor brand promotion at present. Television, radio and print advertising remain unchanged and unaffected; however Outdoor Advertising has observed a complete makeover within the last few years in terms of its tools and devices.

Outdoor Advertising India

Outdoor Advertising in India is an aged old practice. The trend of promoting brands through outdoor media has been continuing for years. Outdoor Advertising practices are widely adopted by a wide range of advertisers at present. Offering exclusive brand promotion solutions, outdoor ads are getting popular day by day.
From the perspective of the customers, by outdoor ads, people have a general notion for those bright poster and billboard ads which are placed at the roadsides, traffic points, highways etc. However, in modern outdoor advertising, the aged old tools of outdoor promotion such as posters and ordinary billboards are no more in vogue. Digital billboards, electronic kiosks, signage etc have replaced the traditional tools of outdoor advertising thereby providing brand owners a richer means of brand promotion (via outdoor tools).

TDI Outdoor Advertising

Indian Out of home/Outdoor advertising agency - TDI

The growing rate of commercialization in India invites the attention of a wide range of advertisers and brand owners to indulge in the competition. Outdoor advertising is considered an effective means of promoting products and business by brand owners. Many new brands will be introduced in the market in the near future for which various advertising tools and tactics will be required. Catering to the promotional requirement of emerging brands in the market, outdoor advertising will forever exist as a non-stop mode of brand promotion.

On the art of Outdoor Advertising!

Outdoor Advertising is one of the conventional means of promoting a brand, business or service among target groups. An outdoor advertising media provides a larger than life impact on target groups because of which it provides a good brand recall on customers’ mind. A particular company or agency that provides promotion solutions through OOH media is commonly known as an outdoor advertising company or outdoor advertising agency. Billboard outdoor advertising, innovative media outdoor advertising, Airport advertising, Mall advertising, Metro Advertising etc. are some forms of brand promotion through OOH media.

An Outdoor Advertising company or outdoor advertising agency plays an important role while providing branding solution for a brand owner. It is the very agency that comes up with brilliant ideas of positioning the brand among target groups. The same agency also works on the different tactics of successfully positioning the brand in the market. Most of the outdoor advertising displays present a brilliant brand message couple by an attractive eye-catching graphic. Also because of it’s larger than life impact, an outdoor advertising display forms a positive impression on customers’ mind about the product. 

Many brand owners have opted for billboard outdoor Advertising and innovative media outdoor advertising. An OOH ad display can easily influence the buying behavior of maximum number of customers. It is for this very reason that maximum numbers of brand owners these days prefer an OOH campaign of their products. Besides, an outdoor advertising campaign is also a cost effective means of promotion. Brand owners can decide their own budget and launch the campaign through an outdoor medium that best suits the objective of the campaign and also the budget. An outdoor advertising campaign consistently provides the brand message among audiences. This way, it is possible for every brand owner to provide high brand recall value on customers’ mind through an OOH ad display.