Your Brand Is What the Audiences See It to Be.

One of the important purposes of Advertising Campaigns is the creation of a brand image that the consumers can identify with and trust. The concept of Brand Image has gained a firm footing in the modern markets. This is in contrast to the earlier times when the traditional role of Advertisements was to inform and attract for the on-the-spot sales. Thus, taglines like “Hurry!” and “Cheapest Prices” were the only orders of the day. Though such taglines are still visible today, they do justice to only one scope of the promotional mediums. Advertisements, nowadays, strive to achieve much more than that. It is no longer just about clearing the racks for the day, but about building faithful consumer bases so that a sustainable model of business can be implemented.

Almost everything, of what the audiences perceive about a brand, is what the brand’s Advertisement has been able to communicate. Thus, the Hoardings, Wall Mounts, etc., are not just Advertisement stands, but the glass through which the audiences see your brand. The moment any brand’s name is uttered before us, the first images that come to our minds are the ones propagated by the Ads, closely followed by its products or services. Thus, it is no wonder that huge amounts are allocated to Advertising budgets.

Due to the creativity and innovation of the Advertising Agencies, it is no longer just the Ad copies themselves that create impressions for the brands. It is also the ways in which they are presented that makes a big impact. What had started as fliers is now a full-fledged PR management tool.

Outdoor Advertising in India Continues to Charm Audiences.

Outdoor Advertising India has seen glorious years of operation. The Wall Mounts, Hoardings, Billboards, etc., emphatically continue to catch the imagination of a nation apart from bringing in high Returns of Investment (ROI) for brands belonging to various industries. It has been a surprising observation to see OOH Advertising India continuing to prosper and expand in spite of the high enthusiasm for the digital medium too. Very interestingly, increase in interest for Advertising on the online medium has not resulted in decrease for the OOH platform.

The most apt case for studying the above phenomenon is TDI International India P Limited, the leading Advertising Agency in India, which pioneered Airport Advertising in India. TDI, today, provides services of Airport Advertising, Delhi Metro Advertising, Mall Activation, and Mobile and Internet Advertising. It has in fact a separate division called MAD (Mobile Advertising Division) to look after Online Advertising on the digital platform. TDI reports that the expansion of MAD has in no way affected the performance of its outdoor operations. TDI’s Outdoor Advertising clients still happily report high RoI from its Outdoor Advertising Campaigns at the airports and metro stations and from its Mall Activation. The scenario of Advertising India presents a rare opportunity for brands to effectively promote their brands on both the mediums.

One of the reasons for the above situation can be found in the way that the Indian consumers behave. They are armed with the latest devices that technology offers. The latest mobiles, laptops, etc. ensure that they can be targeted through this medium. But they are also still comfortable when the product or service and their ad displays are presented in manners that are tangible in some way or the other. Even while embracing the new schools of thought, the Indian audiences also hold close to their heart, what they have learnt from the previous generations.