Outdoor Advertising or OOH, the oldest platform for brand
promotions, still provides stiff competition to even the most modern of advertising
methods today. OOH has been used to spread awareness since a time when terms
like “Brand Promotion” did not even exist. As times progressed, making the
markets more competitive, OOH successfully negotiated the new situations and
incorporated all the changes which were required. This blog takes a look at the
top advantages of OOH which keeps the brands interested in the medium.
Best
Medium to Target Huge Audiences
While attempting to target large audiences at the same time,
nothing is more convenient than Outdoor Advertising. Placing even a single
hoarding at key positions, where the masses accumulate, is the best way to
target even the largest of audiences.
Reaches
All Markets
OOH can
reach not just the modern, tech-savvy audiences but also those who are yet to
catch up with the latest. Since no technology is required to form any bridge
between the brand message and the audiences, every person, within the range of
visibility of the site, can be effectively targeted.
Presence
on Ground
Huge, larger-than-life hoardings, etc., reinforce the
presence of the brand in the markets and in the process reassures the existing
consumers. They also leave a better and bigger impact on the minds of the
audiences.
Frequency
Since regular visitors to the place of the sites will always
be present, the frequency of impact is also high. This is a luxury which cannot
be afforded by many other platforms.
The above are just the tip of the iceberg in examining the advantages
of Outdoor Advertising.
The high impact, of OOH mediums like airports, metro, roadsides, etc., will
always keep the medium a favorite of the brands.
