Outdoor
Advertising India attained a very important dimension when AAI opened the doors
for Advertising at the Airports in India. Ever since TDI International India P Limited
won the first Airport Advertising tender in 1987, the airports in India
have undergone a complete change in appearance. What used to be tiresome waits
at boring waiting rooms are now exciting opportunities to catch up with the
latest offerings of various brands. It is an easy and fun-filled wait now, with
the exciting displays and humorous ad copies bringing a smile on the passenger’s
face.
What
began as plain billboard displays, soon extended to other areas with pillar
wraps, signage among others. Airport Advertising Agencies India
have done exceedingly well to change according to the changing times and
trends. Today, Out of Home Advertising faces
stiff competition from online advertising. Faced with limited sites, Airport Ad Agencies India have
spread their wings of imagination and come up with innovative ways to present
the ads. Modern ad campaigns focus on interactivity to earn the trust of the
consumers. Thus, Airport Advertisements came out of the billboards and pillar
wraps into a 3D environment, thereby facilitating consumer interaction. The
products or models are strategically placed at the center or corners. Creativity
flowed through the veins of Airport Advertising as the audience was enthralled
with the innovative techniques. TDI continued to lead the innovations, putting
India’s first Live Car on the billboard. Since then, car displays have become a
common feature of Airport Advertising. Some might reason that the onset of internet
advertising has changed the balance of the advertising world. However, going by
the facts, Advertisements at the Airport continue with their popularity. 73% of
the travelers still pass their time at the airports by looking at the ads. Constant
focus on the announcements and limited battery charging options are some of the
reasons mobiles do not grab the attention of the passengers waiting at the airports.
Looking around at the ads is a much better option.
This
is affirmed by TDI, the leading Airport Advertising Agency in India,
which finds that the sites at all the airports under them are pre-booked. Airport
Advertisements always had the best audience for the brands. Creative touches
and trend-setting innovations are what it required to stay a formidable advertising
option. Going by the crazy speeds at which the traditional concepts of Airport
Advertising are changing, Airport Advertising Agencies India
are right in the game.
