Why Advertise at the Kolkata Airport?

The Kolkata airport has been one of the most in-demand sites for Airport Advertising in India. A prominent gateway, to the eastern and northeastern parts of India since the British period, Kolkata is a major entry point. Kolkata Airport Advertising is thus one of those rare platforms which provide unprecedented visibility to your brand. Some of the most important reasons, which make Kolkata Airport a vital inclusion in your branding execution, have been discussed here.

Kolkata Airport Advertising

Kolkata airport is one of the largest airports in India with the fifth highest traffic of 10.7 million air travelers and a growth rate of 5%. With such a large base of audience, Kolkata airport offers an excellent scope of high visibility for the brands. Direct connections, to both international and domestic locations, result in the opportunity of using the airport for targeting both international and domestic audiences.

The clutter-free and world class standards, maintained at the Kolkata airport, provides a relaxed environment where the audiences are best placed to receive the brand messages. Even the expansion works that are progressing with full speed have been done so with care to keep the clutter-free nature of the airport intact.

Airport Advertising at the Kolkata airport is managed by TDI International India (P) Limited, the most experienced Airport Advertising Agency in India. Its rich experience in the field allows for hassle-free campaigns executed for your brand. Campaigns, customized for your branding requirements and fast executions, are trademarks of TDI’s legacy in Airport Advertising India.

AAI’s active participation, in keeping the Kolkata airport a top transit station in India, has also helped the Advertising Agency to offer world class branding solutions.

Competition Is The Problem, Advertising The Solution

You must have seen even the biggest of brands investing fortunes in Advertising. So, why do even the brands which are household-names Advertise? The answer lies in the immense competition of the present day markets. No matter how big a brand your company is, there are numerous companies providing the same products or services. It is important to constantly stay in the view of the audience. Thus, Advertising is not just a luxury but a necessity for any company wishing to reach and stay in the limelight of success.

In order to have a better comprehension, let us consider an example. Suppose your company launches a revolutionary product or service. However, due to lack of or poor Advertising, it does not reach the audience. Your competitor then learns about this launch and puts in a resembling product or service and follows it up with excellent advertising. As a result of this, your competitor will take away the benefits of your hard work. Now, once the necessity of Advertising has been established, the second step is to decide the most appropriate medium of Advertising for your brand. While deciding from the range of Advertising Mediums like Airport Advertising and Metro Advertising among OOH Advertising, and Online Advertising, the most important step is segmentation of the audience. Once this is done and you realize the segments that you have to target, the medium of Advertising can be chosen.

The last, and quite logically, the most important step is to associate with a reputed Advertising Agency. You will be happily surprised to see what experienced Advertising Agencies like TDI International India Limited can do to boost your business.