What Makes DMRC the Best Platform for Brand Promotions?

DMRC Advertising enjoys a unique position among the promotional media in Delhi. So, what is about the metro medium which makes it a favorite of the brands in Delhi? Considering the dismal start which the medium saw when it was introduced, even its survival would have been considered as an achievement. Not only did DMRC survive as a promotional media, it is regularly mentioned among the top ways of advertising in Delhi.

Delhi Metro Advertising

Among the top reasons, for this noteworthy transformation, is the unparalleled reach and penetration of the medium. Meticulous planning by the DMRC (Delhi Metro Rail Corporation) has ensured that even the innermost pockets of Delhi and NCR are covered. Even as the organization has received worldwide acclaim, DMRC continues to map even more areas with newer metro stations and line extensions. The medium is in fact the best uncluttered media which can be used to reach practically any region in Delhi/NCR. Soon, the media houses and the brands began to realize the huge opportunities of localized advertising which DMRC could afford. Since then, DMRC Advertising has been the torchbearer of localized advertising in Delhi & NCR.

Another important point, which boasts the popularity of the platform, is that among all the forms of OOH, it is the medium where the displays have the opportunity of interacting with the audiences from the closest quarters. Additionally an average audience dwell time of 10-15 minutes provides ample opportunities for high impact branding.

DMRC Advertising combines the best of all the OOH media. It is the best way to tell your brand story in an uncluttered environment. Additionally, with its reach expanding in leaps and bounds, a world of good is being done to your brand’s area of exposure.  

Why Is it Imperative to Have Brand Presence in DMRC?

The DMRC or Delhi Metro Advertising is no longer just a leading branding platform. It has become an essential place in Delhi to ensure brand presence. With the daily ridership of more than 30 lakhs commuters per day, a non-presence would be an unimaginable loss to your branding opportunities in Delhi. 

DMRC Advertising

The splendid planning of DMRC has ensured that it covers every important place in Delhi and NCR. There is no other medium which can map, all of your target groups in Delhi, as conveniently as DMRC. If you are still living with the perception that the DMRC medium is a non-performing medium (like in the beginning days), you need to look at the large number of brands which are completely satisfied with the performances, and are continuously coming back for more.

Delhi Metro Advertising combines the impact of high end uncluttered media and the reach of localized advertising. Provide your brand with some of the best maintained transit stations so that they have the most appropriate opportunities for sending out the intended message. An average dwell time of 10-15 minutes provides a good deal of time for impact. This is in fact a luxury in the sector of Outdoor Advertising.

Choose Delhi Metro Advertising to give your brand unsurpassed levels of brand penetration at even the interior places of Delhi & NCR. Delhi Metro Advertising has the ability to boost your brand recall rates to the top of the levels. You can call TDI International India (P) Limited, the largest DMRC Advertising Agency with exclusive advertising rights at 73 metro stations, and avail the benefits of the most popular branding medium in Delhi.

Delhi Metro Advertising to be fuelled by 67 New Metro Stations

Delhi Metro Advertising is set to receive 67 new Metro Stations with the completion of Phase III. The phase, which is being completed at a fast pace, is set to provide newer avenues to the brands that endorse DMRC Advertising. Trial runs have already begun on the completed stretches like Central Secretariat and Mandi House. Looking at the speed of operations, DMRC is set to complete the phase well before the designated deadline of 2016.

The completion of the phase will mean that the brands will have newer sites for blowing their trumpets from. The popular Advertising Medium is set to enter newer territory as the Delhi Metro system maps more territory under its operation with each phase. This translates into more choices for the brands. Phase III will provide further boost the growth of Delhi Metro Advertising, a medium that has recently captivated the imagination of leading brands. The inclusion of newer stations will also bring more categories of audiences into the ambit of the medium, bringing in opportunities for more brands.

Both the Delhi Metro Advertising Agencies and the brands are eagerly waiting for the construction of all the lines in the phase to be completed. For the brands that are looking for benefits of Local Advertising in the Metro Medium, the inauguration of stations near the establishments will offer ample opportunities for high impact sites.

Delhi Metro Advertising to be fuelled by 67 New Metro Stations

Delhi Metro Advertising is set to receive 67 new Metro Stations with the completion of Phase III. The phase, which is being completed at a fast pace, is set to provide newer avenues to the brands that endorse DMRC Advertising. Trial runs have already begun on the completed stretches like Central Secretariat and Mandi House. Looking at the speed of operations, DMRC is set to complete the phase well before the designated deadline of 2016.

The completion of the phase will mean that the brands will have newer sites for blowing their trumpets from. The popular Advertising Medium is set to enter newer territory as the Delhi Metro system maps more territory under its operation with each phase. This translates into more choices for the brands. Phase III will provide further boost the growth of Delhi Metro Advertising, a medium that has recently captivated the imagination of leading brands. The inclusion of newer stations will also bring more categories of audiences into the ambit of the medium, bringing in opportunities for more brands.

Both the Delhi Metro Advertising Agencies and the brands are eagerly waiting for the construction of all the lines in the phase to be completed. For the brands that are looking for benefits of Local Advertising in the Metro Medium, the inauguration of stations near the establishments will offer ample opportunities for high impact sites.

Advertise at the Red Line for Visibility before Daily Commuters.

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

DMRC Advertising, Delhi Metro Advertising Agencies

 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.