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Showing posts with label Advertising Agencies. Show all posts
Showing posts with label Advertising Agencies. Show all posts

Friday 12 January 2018

 TDI International India (P) Limited, founded in 1986 is country’s one of the largest Premium Transit and Digital advertising company. TDI has exclusive advertising rights across airports and 114 Delhi Metro Rail stations in India. Customizing the branding campaigns, according to the budget and other unique requirements of the Small and Medium Enterprises (SMEs) & corporates in the country, has been the trademark strength of the TDI group.

The Digital advertising Wing named MAD (Mobile & Internet Advertising) offers 360 degree solutions on these media - starting from concept, creatives, media planning, buying and execution. With technological excellence and relevance being core qualities of the team, MAD has helped a number of SMEs to compete with their bigger competitors, with 360 degree online campaigns.

TDI is Alibaba.com’s First Channel Partner in India. FY2017 Excellent Service Channel Partner of Alibaba.com Globally, 2017FY 2-STAR Certified Service Team & Highest Numbers of Alibaba.com’s 3-STAR Certified Customer Support Professionals.


More information : https://www.tdiindia.com/alibaba/alibaba-tdi.html

Wednesday 30 April 2014

Your Brand Is What the Audiences See It to Be.


One of the important purposes of Advertising Campaigns is the creation of a brand image that the consumers can identify with and trust. The concept of Brand Image has gained a firm footing in the modern markets. This is in contrast to the earlier times when the traditional role of Advertisements was to inform and attract for the on-the-spot sales. Thus, taglines like “Hurry!” and “Cheapest Prices” were the only orders of the day. Though such taglines are still visible today, they do justice to only one scope of the promotional mediums. Advertisements, nowadays, strive to achieve much more than that. It is no longer just about clearing the racks for the day, but about building faithful consumer bases so that a sustainable model of business can be implemented.

Almost everything, of what the audiences perceive about a brand, is what the brand’s Advertisement has been able to communicate. Thus, the Hoardings, Wall Mounts, etc., are not just Advertisement stands, but the glass through which the audiences see your brand. The moment any brand’s name is uttered before us, the first images that come to our minds are the ones propagated by the Ads, closely followed by its products or services. Thus, it is no wonder that huge amounts are allocated to Advertising budgets.

Due to the creativity and innovation of the Advertising Agencies, it is no longer just the Ad copies themselves that create impressions for the brands. It is also the ways in which they are presented that makes a big impact. What had started as fliers is now a full-fledged PR management tool.

Monday 11 November 2013

Competition Is The Problem, Advertising The Solution



You must have seen even the biggest of brands investing fortunes in Advertising. So, why do even the brands which are household-names Advertise? The answer lies in the immense competition of the present day markets. No matter how big a brand your company is, there are numerous companies providing the same products or services. It is important to constantly stay in the view of the audience. Thus, Advertising is not just a luxury but a necessity for any company wishing to reach and stay in the limelight of success.

In order to have a better comprehension, let us consider an example. Suppose your company launches a revolutionary product or service. However, due to lack of or poor Advertising, it does not reach the audience. Your competitor then learns about this launch and puts in a resembling product or service and follows it up with excellent advertising. As a result of this, your competitor will take away the benefits of your hard work. Now, once the necessity of Advertising has been established, the second step is to decide the most appropriate medium of Advertising for your brand. While deciding from the range of Advertising Mediums like Airport Advertising and Metro Advertising among OOH Advertising, and Online Advertising, the most important step is segmentation of the audience. Once this is done and you realize the segments that you have to target, the medium of Advertising can be chosen.

The last, and quite logically, the most important step is to associate with a reputed Advertising Agency. You will be happily surprised to see what experienced Advertising Agencies like TDI International India Limited can do to boost your business.