One of the elements
that Airport Advertising is popularly exploring is the interactivity of the
ads. Simple boards announcing the launch of a product no longer define Airport
Advertising completely. Once the Billboard Displays at the Airport began to use
modern technologies, the traditional ways to advertise have undergone a sea
change in their approach and outlook.
The primary theory
behind the Interactive Airports Advertisements is simple. An ad which engages
the audience, emotionally or physically has a much higher impact than an ad
which merely announces something. What was started with engaging ad copies have
taken a full bloom as Airport Ads now provide opportunities for the audience to
be a part of the advertisement. The Top Airport Advertising Agencies of India are
now realizing the importance and high impact of Product Displays. What was
started in the Indian Airports by TDI
International India P Limited,
a pioneer Airport
Advertising Agency in India,
has gained huge popularity in the world of Airport Advertising. TDI was the
first to put a car on an Airport Billboard, thereby taking the concept of Product
Display Ads to a whole new level. Such innovation, targeted at increasing
interactivity, has increased the interest level of the audience by several
bars. At a recent car display at the Ahmedabad Airport by TDI, curious and
delighted audiences were seen peeking inside the car and posing for photographs.
Airport
Advertising is known for the minimum 55 minutes of viewership which it allows. In
today’s busy times, that is a luxury for any brand. Interactive Airport Ads smartly
utilizes these 55 minutes with Product Display Spaces. For capable Airport Advertising
Agencies like TDI, the
size of the product is no hindrance.
