Delhi Metro Advertising to be fuelled by 67 New Metro Stations

Delhi Metro Advertising is set to receive 67 new Metro Stations with the completion of Phase III. The phase, which is being completed at a fast pace, is set to provide newer avenues to the brands that endorse DMRC Advertising. Trial runs have already begun on the completed stretches like Central Secretariat and Mandi House. Looking at the speed of operations, DMRC is set to complete the phase well before the designated deadline of 2016.

The completion of the phase will mean that the brands will have newer sites for blowing their trumpets from. The popular Advertising Medium is set to enter newer territory as the Delhi Metro system maps more territory under its operation with each phase. This translates into more choices for the brands. Phase III will provide further boost the growth of Delhi Metro Advertising, a medium that has recently captivated the imagination of leading brands. The inclusion of newer stations will also bring more categories of audiences into the ambit of the medium, bringing in opportunities for more brands.

Both the Delhi Metro Advertising Agencies and the brands are eagerly waiting for the construction of all the lines in the phase to be completed. For the brands that are looking for benefits of Local Advertising in the Metro Medium, the inauguration of stations near the establishments will offer ample opportunities for high impact sites.

Delhi Metro Advertising to be fuelled by 67 New Metro Stations

Delhi Metro Advertising is set to receive 67 new Metro Stations with the completion of Phase III. The phase, which is being completed at a fast pace, is set to provide newer avenues to the brands that endorse DMRC Advertising. Trial runs have already begun on the completed stretches like Central Secretariat and Mandi House. Looking at the speed of operations, DMRC is set to complete the phase well before the designated deadline of 2016.

The completion of the phase will mean that the brands will have newer sites for blowing their trumpets from. The popular Advertising Medium is set to enter newer territory as the Delhi Metro system maps more territory under its operation with each phase. This translates into more choices for the brands. Phase III will provide further boost the growth of Delhi Metro Advertising, a medium that has recently captivated the imagination of leading brands. The inclusion of newer stations will also bring more categories of audiences into the ambit of the medium, bringing in opportunities for more brands.

Both the Delhi Metro Advertising Agencies and the brands are eagerly waiting for the construction of all the lines in the phase to be completed. For the brands that are looking for benefits of Local Advertising in the Metro Medium, the inauguration of stations near the establishments will offer ample opportunities for high impact sites.

If Hypnosis Is Your Goal, OOH is Your Medium

The Advertising Media has timeless tales of campaigns that woo the audience beyond the actual viewing period. Among them, the OOH Medium is the torchbearer in this regard, with some of them creating classy environments of a magical aura. OOH Advertising has been known to produce such campaigns from time to time that stand apart from the others. These are campaigns that impress the viewers in such a manner that they leave a lasting impression on them. It has been observed that there are more instances of hypnotizing ads in the OOH Medium than any other medium.

One of the topmost reasons for OOH Medium being the best platform for such ads of high impact is their larger than life canvas. The larger-than-life Hoardings have a way of inspiring awe and wonder simply by the size of the displays. Another prominent technique utilized by the OOH Displays is to use the lightning of the surroundings in ways that create environments straight out of fairy tales. If employed in the correct manner, even the simplest of displays can create music in the eyes of the onlooker. Thirdly, some of the OOH Media, like Airport Advertising Displays, are placed at places with high dwell times, due to which, the number of continuous looks are much higher than the other media, resulting in the higher levels of exposure.

Top Advertising Agencies, as well as brands, know that there is no media that can defeat OOH in matters of the impact created. This is why OOH continues to revel in endorsements by the top brands, all over the world.    

Outdoor Advertising in India Continues to Charm Audiences.

Outdoor Advertising India has seen glorious years of operation. The Wall Mounts, Hoardings, Billboards, etc., emphatically continue to catch the imagination of a nation apart from bringing in high Returns of Investment (ROI) for brands belonging to various industries. It has been a surprising observation to see OOH Advertising India continuing to prosper and expand in spite of the high enthusiasm for the digital medium too. Very interestingly, increase in interest for Advertising on the online medium has not resulted in decrease for the OOH platform.

The most apt case for studying the above phenomenon is TDI International India P Limited, the leading Advertising Agency in India, which pioneered Airport Advertising in India. TDI, today, provides services of Airport Advertising, Delhi Metro Advertising, Mall Activation, and Mobile and Internet Advertising. It has in fact a separate division called MAD (Mobile Advertising Division) to look after Online Advertising on the digital platform. TDI reports that the expansion of MAD has in no way affected the performance of its outdoor operations. TDI’s Outdoor Advertising clients still happily report high RoI from its Outdoor Advertising Campaigns at the airports and metro stations and from its Mall Activation. The scenario of Advertising India presents a rare opportunity for brands to effectively promote their brands on both the mediums.

One of the reasons for the above situation can be found in the way that the Indian consumers behave. They are armed with the latest devices that technology offers. The latest mobiles, laptops, etc. ensure that they can be targeted through this medium. But they are also still comfortable when the product or service and their ad displays are presented in manners that are tangible in some way or the other. Even while embracing the new schools of thought, the Indian audiences also hold close to their heart, what they have learnt from the previous generations.

Delhi Metro Advertising Sees a Rise During the Festive & Winter Sale Season.

Delhi Metro Advertising saw a boom of sorts during the festive and winter sale season of 2013-14. After a somewhat slow period during the Diwali season, the Christmas season saw a rise in the demand for advertising sites at the Delhi Metro Stations. TDI International India P Limited, a leading DMRC Advertising Company in Delhi, reported a rise in demand for sites where it holds exclusive advertising rights. This sudden rise in demand has been fuelled by the festive season of Christmas and New Year’s Eve, and also by the winter sales of clothing merchandise.

Officials at TDI expressed happiness to see even brands that did not traditionally opt for Delhi Metro Advertising, enthusiastically sign contracts with them. Such brands included schools like PP International School and MAYO International School and online businesses like Edelweiss and Quikr.com. Winter wear giants like Duke Fashions India are also utilizing the TDI Metro Stations to promote their brands during this period. The high impact of these campaigns run and managed by TDI is obvious when one notes that Edelweiss increased the number of sites with TDI. Edelweiss had initially opted for the TDI Metro Stations of Kashmere Gate, Tis Hazari, and Netaji Subhash Place but soon stretched the campaign to Model Town, Azadpur, Inderlok and Pitampura when they saw the overwhelming response. The end of 2013 also saw the entertainment industry launching promotional campaigns for Dhoom 3 and RED FM’s presentation of Mika live in concert. Delhi Metro Advertising continued to fuel the launch of shows for the TV channels with Colors launching Rangrasiya and Beintehaa at the metro stations of Shahdara, Inderlok, Keshav Puram, and Rohini East.

TDI is looking at exciting times ahead as the demand for advertising, which started in December, continues to grow at all its 22 metro stations. More uplifting news, along with the growth in demand, is the beginning of associations with new clients like HERO Cycles Limited, Quicker.com, etc. The festive season may very well have started the participation of newer sectors that have traditionally stayed away from Metro Advertising. This was something all the Top Delhi Metro Advertising Agencies were waiting for with bated breath.

This winter, warm up Your Coffers with OOH Advertising.

OOH Advertising and winters have a special connection. For products like winter wear, winter skin care items and services like winter tourism, winters are the times to set the cash registers ringing. OOH Advertising Agencies have a busy time running campaigns for brands for which the winter season is the season for sale. It is a colorful time of the year when the numerous Outdoor Advertising Displays launching the latest trends in winter wear and announcing discounts and offers compete for attention in the winter air of festivity.

The winters also bring in the holiday season. The mood is generally light, and the spirits are high. The holidays see a huge increase in spending as the people buy gifts for friends and families, buy a new car or home appliance, and go out for holidaying. When the buying of new clothes for the winter season is added to the equation, we have a dream period for brands even as retail shops stock themselves goods. The Outdoor Advertising Hoardings, Wall Wraps, Posters, Kiosks, and many more join forces in blowing trumpets and announcements of offers, sales, and discounts from the advertisers.

It is especially true for the Indian scenario where detailed markets of retail stores still flourish along with numerous national and international brands. Brands realize the importance of good publicity during the winters. OOH Advertising India has been buzzing with activity as the brands have gone into a signing spree with the OOH Advertising Agencies India.