Why Brand owners widely adopt OOH media?

Advertising through outdoor media such as billboards, electronic kiosks, wall posters, transit vehicles etc. are widely adopted by brand owners and advertisers to promote their brands or businesses. Outdoor Advertising is one of the conventional means of brand promotion. With a rich technological induction, outdoor advertising in India has gone through a complete makeover. The growing avenues of OOH domain such as airport advertising, mall advertising, metro advertising etc. have further enhanced the importance of outdoor media among brand owners. Maximum numbers of brand owners launch their promotion campaigns through OOH media. 

One reason why brand owners adopt OOH Advertising media is the rich brand impression provided to customers through an outdoor ad display. It is much easier for advertisers to attract customers’ attention through OOH media as compared to other advertising means.  An OOH ad display presents a larger than life look about the brand on customers’ mind which easily allures their attention. While driving from office to home or vice versa, while visiting a shopping mall, while waiting to board a flight, while traveling by metro – OOH ads surround customers everywhere. It is also for this reason that outdoor advertising provides rich impact among customers besides providing good brand recall. 

For contemporary advertisers, outdoor media is an efficient channel to effectively present the brand message among masses or target groups. Enhanced by rich technological features, modern OOH tools provide hassle-free promotion solutions for brand owners. Unlike traditional practice of Outdoor Advertising, modern OOH tools provide flexible options to advertisers. For example, one can make any change with the ad content or design by sitting at the office. This digitally enhanced facility is one striking advantage of modern outdoor Advertising tools as compared to traditional media. With more brands going to be further launched in the market, the significance of OOH media is also expected to increase. 

Competitive Advantages of Outdoor Advertising

In this blog, a few competitive advantages of Outdoor Advertising are provided. Take a look.

Easily noticeable

An OOH Advertising display comes under the easy notice of target customers. Those who drive from office to home or vice versa get easy access to any type of OOH Ad display that is located on their way. A brand message that is easily noticed by customers has many chances of winning their attention and affection later. If the message is repeatedly viewed for a continuous number of days (which is very possible), good brand recall is naturally formed among target customers. 

All-time availability

One of the main advantages of launching an outdoor advertising campaign of a brand or business is its all-time availability of brand message. An OOH Advertising display is indeed available for days, weeks and even months that make customers generate a good awareness about the advertised brand. The best part of an Outdoor Advertising display is that if the brand message could not be earlier read properly, one can revisit the same site and access the same information. This way most of the customers tend to form a positive impression about the product and how its message is accessible to them.

Uncluttered means of communication

An OOH advertising display is not cluttered which means customers can easily grasp what is conveyed through a particular OOH Ad display. Enhanced by a rich graphic and catchy copy, an OOH Ad display easily attracts the passing attention of customers. For example, customers who visit a shopping mall are attracted by the OOH ad displays in and around the mall. They get glued to the many brand messages that surround them. If encouraged or impressed, they would consider of buying those brands of their choice. In this manner, it can also be concluded that an OOH Ad display can also encourage customers to buy the product then and there.

How Outdoor Advertising practices are gaining quick popularity?

It has been well noted that various outdoor advertising practices are gaining quick popularity amongst the brand owners and advertisers. Providing a strong impact amongst customers in a cost-effective manner, an OOH Advertising display is undeniably one of the most effective means of positioning a brand or business. Today’s blog focuses on how Outdoor Advertising practices in India have become one of the popular means of promoting a brand, service or business. 

Indians lead a very colorful lifestyle. Come festive season, they would spend quality time with near and dear ones either shopping or hanging out. Shopping is indeed a major part and parcel of celebrating any festival in India. An OOH Advertising media ensures that the brand message reaches out to those customers who are ready to spend for the advertised brand provided it reflects a rich impact on customers’ mind.  It is therefore worth mentioning that in order to allure customers’ attention; the brand owner has to present the brand message in an interesting manner through an interactive media. 

One of the effective channels of launching an OOH campaign of a brand is through billboard media. Billboard Advertising has recently become popular amongst the brand owners to launch their promotion campaigns. The cost effectiveness of launching a promotion campaign through billboard advertising media is one of the main reasons for its recent success. A billboard ad display provides 24 hours exposure of the brand message amongst target groups which is yet another major asset of advertising through this OOH media. Also an affordable means of Outdoor Advertising, billboard ads grab the passing attention of customers like no other form of OOH Advertising. Despite the fact that it is a cost-effective means of advertising, billboard ads generate strong brand awareness and recall amongst the target groups. All in all the colorful, creative and eye-catching ad displays of brands through billboard media provide a rich impact about the brand on customers’ mind. 

A few considerations on Outdoor Advertising!

Outdoor Advertising practices such as airport advertising, mall advertising, metro advertising and billboard advertising are becoming popular means of promoting a brand or business. Who is not aware of an outdoor ad display in today’s time? From a college going student to a working professional, everyone is influenced by the various OOH Ad displays that surround them everywhere they visit. Besides providing a continuous brand message through an easily reachable channel, OOH media ensures a rich impact about the brand on customers’ mind. Advertising through outdoor media has various benefits. Some valuable considerations on Advertising in India through OOH media are provided in the following paragraphs. Take a look- 

The first consideration on advertising through OOH media is to target maximum attention of customers in an effective manner. An outdoor media should provide an articulate impression about your brand on customers’ mind the very moment it comes under their notice. Besides, customers should be able to easily figure out the brand that is advertised through a particular outdoor media. 

Secondly, it is important to provide a focused brand communication in order to hit maximum eyeballs of customers. Though it sounds simplistic, modern customers have many choices while navigating a street, a sidewalk or perhaps driving. With an effective Outdoor Advertising campaign of your product, you can attract and direct their attention towards your brand store. By effective advertising, it doesn’t refer to any extra ordinary manner of presenting the brand message. It is all about adding perfection to the art of communicating the brand message to customers with an innovative approach to provide a fresh appeal about the brand. 

There is no dearth of means or measures when it comes to launching an OOH Advertising campaign of your brand. All you need to do is to have a thorough study about the ongoing trends in the market, devise and deploy your promotion objectives in such a manner that customers will form a pleasing impression about your brand the very moment they see the ad display.

Is Out Of Home Advertising really effective?

An out of home promotion activity of a brand or business is known as outdoor advertising or OOH Advertising. Despite the fact that outdoor advertising is a conventional means of advertising, many advertisers find it one of the most effective mediums of communication in today’s time.  There are many avenues of advertising through outdoor media. Airport Advertising, Mall Advertising, Metro Advertising, Billboard Advertising, Transit Advertising etc. are some of the forms of promoting brands or businesses through outdoor media. Outdoor Advertising is an advantageous means of promoting a brand, business or service. By implementing the right tactics of outdoor branding, one can benefit a lot from this medium of communication.  Following are a few advantages of OOH Advertising.

Easily attracts customers

An Outdoor Advertising display is one of the easiest means to attract customers. An OOH ad display is usually placed at the roadside, at the traffic point, highway, near flyover, shopping complexes, cinema halls etc. These venues are frequented by customers for personal or professional purposes. By placing the ad display at these venues, customers can easily access the brand message.

All-time availability of brand message

Besides its attractive features, an OOH Advertising display is advantageous for the very fact that it provides all-time availability of brand message among target groups. Those who viewed the brand message in the morning find the same ad display at the same spot. This provides an easy brand recall on their mind and makes them more curious to find out the detail of the brand. It has been surveyed on that Outdoor Advertising ad displays about sales or discounts are found very beneficial by customers who seldom watch television ads or listen to radio. Especially during festival season, OOH ads are genuinely relied on by customers. Some OOH ads provide direction to store rooms that help customers to a great deal.