It has been well noted that various outdoor
advertising practices are gaining quick popularity amongst the brand owners and
advertisers. Providing a strong impact amongst customers in a cost-effective
manner, an OOH Advertising display is undeniably one of the most effective
means of positioning a brand or business. Today’s blog focuses on how Outdoor Advertising practices in
India have become one of the popular means of promoting a brand, service or
business.
Indians lead a very colorful lifestyle. Come
festive season, they would spend quality time with near and dear ones either
shopping or hanging out. Shopping is indeed a major part and parcel of
celebrating any festival in India. An OOH
Advertising media ensures that the brand message reaches out to those
customers who are ready to spend for the advertised brand provided it reflects
a rich impact on customers’ mind. It is
therefore worth mentioning that in order to allure customers’ attention; the
brand owner has to present the brand message in an interesting manner through
an interactive media.
One of the effective channels of launching an OOH
campaign of a brand is through billboard media. Billboard Advertising has recently become popular
amongst the brand owners to launch their promotion campaigns. The cost
effectiveness of launching a promotion campaign through billboard advertising media
is one of the main reasons for its recent success. A billboard ad display
provides 24 hours exposure of the brand message amongst target groups which is
yet another major asset of advertising through this OOH media. Also an affordable means
of Outdoor Advertising, billboard
ads grab the passing attention of customers like no other form of OOH Advertising. Despite the fact that it is a
cost-effective means of advertising, billboard ads generate strong brand
awareness and recall amongst the target groups. All in all the colorful, creative
and eye-catching ad displays of brands through billboard media provide a rich
impact about the brand on customers’ mind.
