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Wednesday, 3 February 2016

Why is Branding at Airports the King of Advertising India?

Airport Advertising in India is one of the most popular platforms for promotional activities. Airport Advertising is a popular way by which brands can filter the high-end consumers from the other income groups. Airports are transit stations where the brands can create the maximum impact on the consumer’s mind. Airport Advertising can be carried out in various sites like glow sign boards, conveyer belts, airport trolleys and hoardings located at prime locations inside the terminals. Airports have a time consuming procedure for security checks as the passengers enter to ticketing, proceed through check-in and wait at the boarding gate areas. Upon landing, baggage claiming and ground transportation provide additional exposure of advertising scopes. This dwell time allows the air travelers to look around the airport area. Brands utilize this time span to deliver their promotional messages which the air travelers can perceive through every step of their journey. 

Most brands spend a considerable amount in advertising and keep Airport Advertising as one of the prominent agendas of their marketing strategies. Airport Advertising in India started way back in the 1980s and is still considered one of the most profitable forms of advertising with promising returns. Airport Advertising requires survey, innovative marketing plan and successful execution of the promotional activities. As the air fares are decreasing these days, people prefer travelling by aircrafts giving full opportunity to the brands to display their products on high visibility zones at the airports and thereby grab the attention with lasting impression.

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