Airport
Advertising in India sees a remarkable increase in activity after September
15 every year. This is primarily because the tourist season in the country
begins in this period, which sees a subsequent increase in the traffic at the
airports. It has been established in the marketing world that the tourists, in
their happy state of mind, are some of the best target audiences. Add to that, the
cream of audiences separated by the airports, and you have a marketing
opportunity which cannot be missed.
Airport Advertising |
The tourist season sees a huge inflow of tourists at both
domestic and international levels. This brings prominent visibility both inside
the country and abroad. Airport Advertising in India
during this period has been used as a successful vehicle for excellent global
branding campaigns.
Another reason, which makes the tourist season an important period for marketing, is that it also marks the beginning of the festivals season in India. The festivals in India always boast the sales and hence brands go all out on promotional activities. Being present at the airports during this time attracts the audiences with buying power, right at the doorstep. This combination, of an ideal time, location and audiences, creates a rush for the sites at the airports in India.
Another reason, which makes the tourist season an important period for marketing, is that it also marks the beginning of the festivals season in India. The festivals in India always boast the sales and hence brands go all out on promotional activities. Being present at the airports during this time attracts the audiences with buying power, right at the doorstep. This combination, of an ideal time, location and audiences, creates a rush for the sites at the airports in India.
TDI Airport Advertising |
Make sure you book the Airport Advertising sites in advance so as to not miss out on the huge opportunities which this time of the year presents. You can also use the airport advertising medium to start your OOH campaign and continue chasing your target audiences at places nearer to the point of sales.
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