One of the
important purposes of Advertising Campaigns is the creation of a brand image that
the consumers can identify with and trust. The concept of Brand Image has gained
a firm footing in the modern markets. This is in contrast to the earlier times
when the traditional role of Advertisements was to inform and attract for the
on-the-spot sales. Thus, taglines like “Hurry!” and “Cheapest Prices” were the
only orders of the day. Though such taglines are still visible today, they do
justice to only one scope of the promotional mediums. Advertisements, nowadays,
strive to achieve much more than that. It is no longer just about clearing the racks
for the day, but about building faithful consumer bases so that a sustainable
model of business can be implemented.
Almost
everything, of what the audiences perceive about a brand, is what the brand’s Advertisement
has been able to communicate. Thus, the Hoardings, Wall Mounts, etc., are not
just Advertisement stands, but the glass through which the audiences see your
brand. The moment any brand’s name is uttered before us, the first images that
come to our minds are the ones propagated by the Ads, closely followed by its
products or services. Thus, it is no wonder that huge amounts are allocated to Advertising
budgets.
Due to the
creativity and innovation of the Advertising Agencies, it is no longer just the
Ad copies themselves that create impressions for the brands. It is also the
ways in which they are presented that makes a big impact. What had started as
fliers is now a full-fledged PR management tool.
