One of the primary concerns of outdoor advertisers
is to find out whether there is enough scope for innovations through Outdoor Advertising media or not. Innovation plays a key role in any brand
communication –be it indoor or outdoor media. So, it is worth a discussion
whether OOH media provides adequate scope for innovation or not. The following
paragraphs will throw some light about this.
OOH Advertising media is considered an important
channel to create awareness about numerous numbers of brands in the market.
Brand promotion through outdoor advertising media is an age-old practice. Many
brand owners have been continuously implementing their promotion campaigns
through OOH Advertising media. One
thing is always common amongst the OOH Advertisers i.e. the novelty factor.
Every OOH display about a brand has something new and interesting for customers
to go through. Sometimes the media channel, sometimes the technique and
sometimes the theme itself, the novelty factor is strictly observed through OOH
media in such a way that customers easily distinguish the brand from others. This
attribute of OOH Advertising already
provide a large scope of innovation for various media owners and advertisers to
advertise their brands with an effective impact on target groups.
Also, the induction of never before used technological
tactics and tools has enhanced outdoor advertising practices. Today, when we
talk about an OOH Ad display, we
generally refer to the digitalized ad displays of various brands such as
digital billboards ads, signage ads, LCD/LED ads, electronic kiosks displays
etc. Brand message through digitalized OOH media are more interactive and
interesting for customers to access. What is further advantageous about the
digitalized OOH media is that the advertiser can make any required change about
the ad display anytime right from his office. Remotely controllable, these new digitalized
tools have indeed provided a tremendous change in the various OOH Advertising practices besides offering an
innovative scope for innovation.
