Friday, 15 February 2013

Is there enough scope for innovation through OOH media?

One of the primary concerns of outdoor advertisers is to find out whether there is enough scope for innovations through Outdoor Advertising media or not.  Innovation plays a key role in any brand communication –be it indoor or outdoor media. So, it is worth a discussion whether OOH media provides adequate scope for innovation or not. The following paragraphs will throw some light about this.

OOH Advertising media is considered an important channel to create awareness about numerous numbers of brands in the market. Brand promotion through outdoor advertising media is an age-old practice. Many brand owners have been continuously implementing their promotion campaigns through OOH Advertising media. One thing is always common amongst the OOH Advertisers i.e. the novelty factor. Every OOH display about a brand has something new and interesting for customers to go through. Sometimes the media channel, sometimes the technique and sometimes the theme itself, the novelty factor is strictly observed through OOH media in such a way that customers easily distinguish the brand from others. This attribute of OOH Advertising already provide a large scope of innovation for various media owners and advertisers to advertise their brands with an effective impact on target groups. 

Also, the induction of never before used technological tactics and tools has enhanced outdoor advertising practices. Today, when we talk about an OOH Ad display, we generally refer to the digitalized ad displays of various brands such as digital billboards ads, signage ads, LCD/LED ads, electronic kiosks displays etc. Brand message through digitalized OOH media are more interactive and interesting for customers to access. What is further advantageous about the digitalized OOH media is that the advertiser can make any required change about the ad display anytime right from his office.  Remotely controllable, these new digitalized tools have indeed provided a tremendous change in the various OOH Advertising practices besides offering an innovative scope for innovation. 

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