DMRC Advertising enjoys a unique position among the promotional
media in Delhi. So, what is about the metro medium which makes it a favorite of
the brands in Delhi? Considering the dismal start which the medium saw when it
was introduced, even its survival would have been considered as an achievement.
Not only did DMRC survive as a promotional media, it is regularly mentioned among
the top ways of advertising in Delhi.
Among the top reasons, for this noteworthy transformation, is
the unparalleled reach and penetration of the medium. Meticulous planning by
the DMRC (Delhi Metro Rail Corporation) has ensured that even the innermost
pockets of Delhi and NCR are covered. Even as the organization has received
worldwide acclaim, DMRC continues to map even more areas with newer metro
stations and line extensions. The medium is in fact the best uncluttered media which
can be used to reach practically any region in Delhi/NCR. Soon, the media
houses and the brands began to realize the huge opportunities of localized
advertising which DMRC could afford. Since then, DMRC Advertising has been the torchbearer of localized advertising
in Delhi & NCR.
Another important point, which boasts the popularity of the
platform, is that among all the forms of OOH, it is the medium where the displays
have the opportunity of interacting with the audiences from the closest
quarters. Additionally an average audience dwell time of 10-15 minutes provides
ample opportunities for high impact branding.
DMRC Advertising combines the best of all the
OOH media. It is the best way to tell your brand story in an uncluttered environment.
Additionally, with its reach expanding in leaps and bounds, a world of good is
being done to your brand’s area of exposure.
Thanks for the information provided here. It is really an interesting post to read. The topic is described wonderfully.
ReplyDeleteAd Agency | Advertising Agency | Ad Film Production House