AP State ropes in Alibaba to skill its youth

In a significant step towards improving the employability of youth, the Government of Andhra Pradesh has roped in the e-commerce giant, Alibaba, to impart technical and marketing skills to the job-seekers and absorb the talented ones among them.

Taking this initiative forward, Ministers N. Lokesh (Panchayat Raj and Information Technology) and Bhuma Akhila Priya (Tourism) held talks with Wonder Chan, the Chinese company’s India business development head, and Sanjay Sharma, Global Head of TDI International, a leading outdoor advertising firm and a partner of Alibaba, in Hyderabad on Saturday.

Addressing the media later, Ms. Akhila Priya said the collaboration with Alibaba would be helpful to those eyeing a career in sectors such as tourism, where skills play a crucial role in customer acquisition and retention. Alibaba’s expertise would enable the State bridge the skill gap, she said.

Under the agreement with the the company, it is to impart technical training in e-commerce to the unemployed youth and provide them jobs. Ms Akhila Priya said within 10 days, the AP government would sign an MoU with the Alibaba company in this regard. The Minister informed that initially she held discussions with the representatives of Alibaba company for employment generation in Tourism department.

However, it was proposed to expand the programme to other sectors also. In this regard, Alibaba company Business Development Head in India, Wonder Chang, TDI Global Head Sanjay Sharma held discussions with Mr Nara Lokesh. Mr Wonder Chang said the company would impart training to over 20,000 unemployed youth in e-commerce, marketing and technical training in order to augment their employment opportunities and help them getting jobs.

Alibaba is so far the biggest company dealing in e-commerce, and with which the government has firmed up a deal for skill development as it seeks to improve the quality of its human resource, particularly the educated youth who constitute the most valuable chunk of the State’s human capital.

This is against the backdrop of the focus laid down by the government on promoting the services sector, whose contribution to the Gross State Domestic Product (GSDP) assumes greater weightage vis-à-vis the targeted double-digit growth.

Article Source: http://www.thehindu.com 

ETV Andhra Pradesh Telecast

 TDI International India (P) Limited, founded in 1986 is country’s one of the largest Premium Transit and Digital advertising company. TDI has exclusive advertising rights across airports and 114 Delhi Metro Rail stations in India. Customizing the branding campaigns, according to the budget and other unique requirements of the Small and Medium Enterprises (SMEs) & corporates in the country, has been the trademark strength of the TDI group.

The Digital advertising Wing named MAD (Mobile & Internet Advertising) offers 360 degree solutions on these media - starting from concept, creatives, media planning, buying and execution. With technological excellence and relevance being core qualities of the team, MAD has helped a number of SMEs to compete with their bigger competitors, with 360 degree online campaigns.

TDI is Alibaba.com’s First Channel Partner in India. FY2017 Excellent Service Channel Partner of Alibaba.com Globally, 2017FY 2-STAR Certified Service Team & Highest Numbers of Alibaba.com’s 3-STAR Certified Customer Support Professionals.

More information : https://www.tdiindia.com/alibaba/alibaba-tdi.html

The Benefits of being an Alibaba Gold Supplier India

Alibaba is an e-commerce giant held with high regard on a worldwide basis. Recently, Alibaba has started operations in India, in partnership with TDI International India (P) Limited, a leading Outdoor and Online Advertising Agency in India. Alibaba is presently engaged with selling Gold Supplier Memberships to Indian SME Suppliers through TDI. Let us see some of the benefits of becoming a Gold Supplier Member with Alibaba and thereby availing Alibaba Advertising India.

Effective Business Tools

A Gold Supplier Membership powers your business with effective business tools like sub-accounts for distribution of control among the relevant executives. There is also an option to chat in real time with the buyers. This feature can be used to solve queries and instantly turn potential into customers. As a Gold Supplier, you also have access to thousands of buyers registered with Alibaba.

Maximum Company Exposure

A relevant search by the buyers for the products and services provided by the Gold Supplier Members will result in a display where the members are listed at a priority basis. Thus, an Alibaba Gold Supplier always enjoys high visibility. There are also tradeshows where the Gold Supplier will be listed. Furthermore, there are product showcases and real-time performance which provide a top platform to increase in your returns on investment.

Exclusive Access to Buyers & Gain Their Trust Faster

An important step in the process of becoming a Gold Supplier Member is a third party verification and authentication. Buyers tend to be more confident in dealing with Gold Supplier Members who have an authentic tag.

Dedicated Customer Care

Client servicing is a free service for Gold Supplier Members. Make use of expert support and real-time reports.

You can now avail the above benefits by becoming an Alibaba Gold Supplier India and put your brand on the fast track of growth on the largest platform where buyers and sellers meet.

Factors Set to Affect Outdoor Advertising in India in the Financial Year 2016-17

As the financial year for 2015-16 draws to an end, let us analyze the Outdoor Advertising trends which are most likely to be carried forward to the next term and the factors which will affect the media the highest. One of the disappointments of the present year 2015-16 was that good starts in brand spending could not be sustained at the expected levels. This write-up analyses the primary factors affecting Outdoor Advertising in India, with an aim of planning for high performance of the media in 2016-17.

Another attribute of OOH India is that without corresponding growth in the other sectors, the brands will be reluctant to spend on advertising. In this regard, “Make in India” seems promising and the Outdoor Advertising in India is ready to bask in its success.

OOH India is also looking at partnerships and expansions in order to boost advertising growth. Thus, Outdoor Media Services in India is looking at expansions through agencies and new acquisitions which would aid the maximization of profits in spite of low margins.

Media in large formats is expected to continue to stay in focus as the brands are likely to continue aiming for high impact to tackle competition. An increase in service tax won’t be helping the profit margins. Hence the Outdoor Media Service Agencies in India will seek an increase in sales. Thus, focus on large media formats and an increase in sales will be the key areas of influence in the financial year 2016-17.

Why is Branding at Airports the King of Advertising India?

Airport Advertising in India is one of the most popular platforms for promotional activities. Airport Advertising is a popular way by which brands can filter the high-end consumers from the other income groups. Airports are transit stations where the brands can create the maximum impact on the consumer’s mind. Airport Advertising can be carried out in various sites like glow sign boards, conveyer belts, airport trolleys and hoardings located at prime locations inside the terminals. Airports have a time consuming procedure for security checks as the passengers enter to ticketing, proceed through check-in and wait at the boarding gate areas. Upon landing, baggage claiming and ground transportation provide additional exposure of advertising scopes. This dwell time allows the air travelers to look around the airport area. Brands utilize this time span to deliver their promotional messages which the air travelers can perceive through every step of their journey. 

Most brands spend a considerable amount in advertising and keep Airport Advertising as one of the prominent agendas of their marketing strategies. Airport Advertising in India started way back in the 1980s and is still considered one of the most profitable forms of advertising with promising returns. Airport Advertising requires survey, innovative marketing plan and successful execution of the promotional activities. As the air fares are decreasing these days, people prefer travelling by aircrafts giving full opportunity to the brands to display their products on high visibility zones at the airports and thereby grab the attention with lasting impression.

DMRC Advertising in India

DMRC (Delhi Metro Rail Corporation) Advertising is a fast growing Advertising platform for brand promotions in Delhi and NCR. DMRC is a network of about 213 Km with 160 metro stations along with 6 more stations of the Airport Express Link (according to DMRC data, 2015). Presently, the network has crossed the boundaries of Delhi to reach Noida & Ghaziabad in Uttar Pradesh and Gurgaon & Faridabad in Haryana. Each metro station constructed, provides ample space for Brand Promotion with the platform area serving as the main transit point for almost 3 million commuters on a daily basis. Delhi Metro Advertising has one of the best scopes of capturing the attention of the consumers in order to reach the target audiences. Brands, which are loyal clients of DMRC Advertising Agencies, range from cosmetics, health, automobiles and electronics. In short the medium is a gold mine for products and services which are generally used by the consumers on a daily basis.

Delhi Metro Advertising in India is a comparatively new venture which has grown tremendously in the last few years. People residing in the capital or its outskirts prefer to board the metro trains, they being one of the fastest modes of transport. This opportunity, to reach the masses, is one of the advantages that only Delhi Metro Advertising enjoys over all other forms of Outdoor Advertising.

Advertising Agencies in India execute brand promotional activities keeping DMRC as one of the hotspots of advertising. As the network of metro stations is expanding, so is the range of Advertising by the Delhi Metro Advertising Agencies.

Benefits of Airport Advertising in India

Airport Advertising is the one of the best platforms for brand promotion with promising good returns on the capital invested for the purpose. Airports have a set of advantages which other forms of Outdoor Advertising don’t.  Airports have ample space for advertisements, right set of audiences for the brands, cost effectiveness, a time consuming procedure for stringent security checks. The high dwell time, in turn, helps the premium brands to conveniently reach the consumers with comparatively higher buying power.

Airport Advertising Spend in India is increasing, as more and more advertisers are realising the impact the medium creates on the flyers’ mind (domestic or international). Airport Advertising generally requires proper survey, designing and successful execution of the promotional activities. As the number of air travellers are increasing day by day and with corporate officials flying almost regularly within the country and abroad, the brands utilize the time span (the dwell time of the air travellers in the airport) to reach their consumers with fascinating advertising. We see most brands related to hotels, flights, tourist spots, automobiles and consumer goods display their spellbinding advertisements in the airports. India has almost 132 airports (source: Airport Authorities of India) which serve as a transit point for almost 1 lakh flyers in a day (source: an article in hindustantimes). Observing this number, any brand becomes keen on keeping Airport Advertising as a crucial part of its marketing plan. With decreasing airfares and increasing flyers these days, Airport Advertising in India is one of the most profit-making forms of brand promotions today.