OOH or Outdoor Advertising – An Overview

OOH (Out-of-Home) or Outdoor Advertising is the oldest form of Advertising. Advertising started with the medium of OOH around 3000 BC, when Egyptians put up the laws and treaties on stone obelisks at the corners of the streets. OOH has come a long way from these humble beginnings but the basic modus operandi stays the same. It is far more feasible and advisable to reach a client while he is following his daily route of travel than to chase him into his home. OOH is a leading non-intrusive ad form as it naturally reaches the audience without them having to make any adjustments in their schedule.

Stone walls of caves and other buildings also soon began to be used along with the stone obelisks. As the infrastructure of the places developed, there was also an increase in the clutter-free spaces for advertising. Hoardings or Billboards were the very first displays of modern OOH and have remained popular throughout the history of OOH. As villages became towns and towns became cities, hoardings soon found unique sites to solicit from. In time, OOH became an organized industry and OOH Agencies all over the world began providing systematized Outdoor Advertising Services to the brands.

Even when, tens of other media options developed with the advancement of technology, OOH still continues to receive encouraging patronage of brands. OOH soon developed several verticals like Airport Advertising, Metro Advertising, etc. Of them Airport Advertising has become the top form. Apart from the millions of affluent audiences and superior advertising conditions, it became a case of prestige for a brand to be present at the airports. Outdoor media is also a technology friendly medium and digital hoardings, etc. are becoming a regular features of the platform. The Top Outdoor Advertising Agencies are finding creative ways of merging modern technology and traditional OOH displays to provide the best branding solutions.  

Going for OOH India is Going for the Highest Visibility.

If you are thinking maximum visibility for your brand at the lowest costs, you are thinking OOH India. Covering every nook, corner, open space, and transit station in India, OOH or Outdoor Advertising has played a key role in building brand impressions among the audiences in India. The hoardings, banners, etc. inside and outside the transit stations, malls, markets, roadsides and any place which is Out-of-Home, have ensured that maximum spaces can be made available for your brand.

This high visibility creates immense brand recall rate which increases your Returns on Investment (RoI). The key point for success in OOH is a strong network of professionals who can implement the campaigns within the decided time frames and follow them up with efficient maintenance programs. All the leading OOH Agencies in India are principally strong in the area of their media network. Developing such a network is never a stroll in the park but takes years of experience in the industry. If the terrain is as complicated as OOH in India, add a few more years before complete control can be obtained. It is only experienced Outdoor Advertisers, like TDI, which can provide any of your desired locations in a hassle-free manner.

An OOH Advertising Campaign, held according to the best practices of the industry, brings the brand into the scope of high visibility and brand recall rate. Both of these factors are absolutely essential for ensuring a good rate of growth at times of stiff competition in all major industries.       

Foggy Winters in India Set to be illuminated by Outdoor Advertising.

One of the roles Outdoor Advertising plays is adding to the beauty and decor of the environment. The Frontlits, Backlits, and various other Outdoor Advertising Displays add an aura to the place they stand in. The winters, with their mist and fog, are the best times of the year to experience the charm which even the plainest of Outdoor Hoardings can spell.

As India steps into the beginning days of winter, Outdoor Advertising Agencies in India are gearing up with campaigns which can best make use of the misty appeal of the time. As the light of the displays play with the darkness of the night, the impact of the displays increase manifold. Some of the most intriguing photographs of advertising installations have been taken on the winter-nights in India. 

 An example of such an impactful display is the above installation which TDI had put in for Apollo tyres. It would be a wonderful idea for the brands to take advantage of the winters and increase the impact and charm of their ad displays. The ability of a display to attract audiences is at an all time high during the foggy nights. There is no way that a passing commuter can miss such an orgy of light and colors amidst the surrounding darkness.

They are such USPs, of Outdoor Advertising in India, which result in the undiluted patronage from the top brands. We are anticipating for more such displays this winter when the outdoor environment in India comes alive in the darkness of the night.

Outdoor Advertising Depends Heavily on the Strength of Network

Outdoor Advertising, due to its nature of involving a lot of on-field work, depends heavily on the strength of the network of the advertising agency. Growth in the business of Outdoor Advertising requires an expanded area of implementation. The larger the area of your Outdoor Advertising Agency’s operation, the better the chances that it will be able to provide solutions to your branding requirements.

This is especially true for agencies operating in India. With the diversity which it is known for, India presents a genuine challenge for the networks of Outdoor Advertising Agencies trying to run pan India campaigns. Apart from the geographic and climatic differences, the decentralized system of government also means that the rules regulating the sites also vary. Thus, it is imperative that the agency has a strong control over all its units operating at the different parts of India. Considering that even the languages are different in the different parts of the country, it requires a high set of skills to interact with and manage such a diverse group of operation personals.

 

One of the Top Outdoor Advertising Agencies in India, which has been managing this network with panache since 1986, is TDI International India (P) Limited. What started with just one airport is now an elaborate network of 9 airports, Delhi Metro Stations, mall activations and outdoor sites across the length and breadth of the country. The efficiency and strength of TDI’s network is evident from the fact that the agency holds the record for the fastest implementation of campaigns from the time of signing of the contract.     

Think OOH – Think Airport Advertising.

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there. Roadside Ad Hoardings and Signage continue to capture the attention of the audience. Among the many forms of Outdoor Advertising, Airport Advertising rules the roost. Since the airports are places where high and middle wage earners are found at the same place, they provide highly sought after sites for advertisements. Airport Advertisements also have very high dwelling periods which increase the scope of the Ads.

The near extinction of monopoly from almost all the markets have resulted in a vast number of players in any given field. One of the most important things that are different about the successful companies is their brand value. Thus, presentation before the consumers is of utmost importance. Airport Ads not only provide excellent advertising sites but also but also an affluent audience that doesn’t mind paying big for the latest products. The Billboard Displays, Digital Displays and Pillar Wraps capture the attention of the viewers with a larger than life image of the brand. This attention is then transformed into interest by the attractively colored and interestingly written ad copies. One of biggest advantages which Airport Ads have over the other Outdoor Ads is that it does not suffer from the handicap of dealing with a moving audience. The ads are well placed in the areas which are used by the travelers during the long waiting periods. This leaves the ads with ample time to convince the audience of the benefits of the products or services. The average viewing time of Ads at Airports is much higher than any of the other forms.

Hence, if you are introducing a new business or planning to increase the impact of your brand, think OOH and opt for Airport Advertising. Leading Airport Advertising Agencies like TDI International India P Limited provide excellent Airport Advertising Services. Their prompt implementation and efficient understanding of client requirements ensure total value for your money.