Political Parties Use Extensive Brushes on OOH for Delhi Elections 2015.

As Delhi prepares for assembly elections on February 7, 2015, OOH India is being used as one of the top platforms of promotions by the political parties. The trend, which took an energetic turn during the Parliament elections during April-May 2014, strengthened itself during the Delhi elections as we saw increased spending by the contesting parties.

Delhi Assembly Elections 2015 saw OOH or Outdoor Advertising and FM radio as the two primary platforms for reaching the voters. While radio provided opportunities of dual between the leaders, OOH presented the opportunity of painting the boards with previous achievements and future promises. Another key strength, of OOH in this regard, is the platform’s ability at location based targeting. The OOH Sites at the various constituencies of the Delhi assembly are being used by the respective candidates to lure the residents. Delhi Assembly Election Campaigns have taken a leaf out of the General elections which saw the wonderful affects of advertising on the outdoor medium.

The Outdoor Hoardings, where political campaigns are being executed, are also playing their part in bringing alive the election mood in the capital of the country. It is currently hard to turn a corner in Delhi without coming face to face with a candidate’s face smiling at you from an OOH Site. Outdoor Advertising Agencies in Delhi have reported an increase in spending by the political parties. This increase is in comparison to the political spending done during the General Elections of last year. As loud rallies seem to have taken a back seat this time, the Hoardings continue to paint Delhi with the colors of the election.  

Foggy Winters in India Set to be illuminated by Outdoor Advertising.

One of the roles Outdoor Advertising plays is adding to the beauty and decor of the environment. The Frontlits, Backlits, and various other Outdoor Advertising Displays add an aura to the place they stand in. The winters, with their mist and fog, are the best times of the year to experience the charm which even the plainest of Outdoor Hoardings can spell.

As India steps into the beginning days of winter, Outdoor Advertising Agencies in India are gearing up with campaigns which can best make use of the misty appeal of the time. As the light of the displays play with the darkness of the night, the impact of the displays increase manifold. Some of the most intriguing photographs of advertising installations have been taken on the winter-nights in India. 

 An example of such an impactful display is the above installation which TDI had put in for Apollo tyres. It would be a wonderful idea for the brands to take advantage of the winters and increase the impact and charm of their ad displays. The ability of a display to attract audiences is at an all time high during the foggy nights. There is no way that a passing commuter can miss such an orgy of light and colors amidst the surrounding darkness.

They are such USPs, of Outdoor Advertising in India, which result in the undiluted patronage from the top brands. We are anticipating for more such displays this winter when the outdoor environment in India comes alive in the darkness of the night.