OOH (Out-of-Home) or Outdoor Advertising is the oldest form of Advertising.
Advertising started with the medium of OOH around 3000 BC, when Egyptians put
up the laws and treaties on stone obelisks at the corners of the streets. OOH
has come a long way from these humble beginnings but the basic modus operandi
stays the same. It is far more feasible and advisable to reach a client while
he is following his daily route of travel than to chase him into his home. OOH is
a leading non-intrusive ad form as it naturally reaches the audience without
them having to make any adjustments in their schedule.
Stone
walls of caves and other buildings also soon began to be used along with the
stone obelisks. As the infrastructure of the places developed, there was also an
increase in the clutter-free spaces for advertising. Hoardings or Billboards
were the very first displays of modern OOH and have remained popular throughout
the history of OOH. As villages became towns and towns became cities, hoardings
soon found unique sites to solicit from. In time, OOH became an organized
industry and OOH Agencies all over the world began providing systematized Outdoor
Advertising Services to the brands.
Even when, tens of other media options developed with the advancement of technology, OOH still continues to receive encouraging patronage of brands. OOH soon developed several verticals like Airport Advertising, Metro Advertising, etc. Of them Airport Advertising has become the top form. Apart from the millions of affluent audiences and superior advertising conditions, it became a case of prestige for a brand to be present at the airports. Outdoor media is also a technology friendly medium and digital hoardings, etc. are becoming a regular features of the platform. The Top Outdoor Advertising Agencies are finding creative ways of merging modern technology and traditional OOH displays to provide the best branding solutions.
