Competitive Advantages of Outdoor Advertising

In this blog, a few competitive advantages of Outdoor Advertising are provided. Take a look.

Easily noticeable

An OOH Advertising display comes under the easy notice of target customers. Those who drive from office to home or vice versa get easy access to any type of OOH Ad display that is located on their way. A brand message that is easily noticed by customers has many chances of winning their attention and affection later. If the message is repeatedly viewed for a continuous number of days (which is very possible), good brand recall is naturally formed among target customers. 

All-time availability

One of the main advantages of launching an outdoor advertising campaign of a brand or business is its all-time availability of brand message. An OOH Advertising display is indeed available for days, weeks and even months that make customers generate a good awareness about the advertised brand. The best part of an Outdoor Advertising display is that if the brand message could not be earlier read properly, one can revisit the same site and access the same information. This way most of the customers tend to form a positive impression about the product and how its message is accessible to them.

Uncluttered means of communication

An OOH advertising display is not cluttered which means customers can easily grasp what is conveyed through a particular OOH Ad display. Enhanced by a rich graphic and catchy copy, an OOH Ad display easily attracts the passing attention of customers. For example, customers who visit a shopping mall are attracted by the OOH ad displays in and around the mall. They get glued to the many brand messages that surround them. If encouraged or impressed, they would consider of buying those brands of their choice. In this manner, it can also be concluded that an OOH Ad display can also encourage customers to buy the product then and there.

A few considerations on Outdoor Advertising!

Outdoor Advertising practices such as airport advertising, mall advertising, metro advertising and billboard advertising are becoming popular means of promoting a brand or business. Who is not aware of an outdoor ad display in today’s time? From a college going student to a working professional, everyone is influenced by the various OOH Ad displays that surround them everywhere they visit. Besides providing a continuous brand message through an easily reachable channel, OOH media ensures a rich impact about the brand on customers’ mind. Advertising through outdoor media has various benefits. Some valuable considerations on Advertising in India through OOH media are provided in the following paragraphs. Take a look- 

The first consideration on advertising through OOH media is to target maximum attention of customers in an effective manner. An outdoor media should provide an articulate impression about your brand on customers’ mind the very moment it comes under their notice. Besides, customers should be able to easily figure out the brand that is advertised through a particular outdoor media. 

Secondly, it is important to provide a focused brand communication in order to hit maximum eyeballs of customers. Though it sounds simplistic, modern customers have many choices while navigating a street, a sidewalk or perhaps driving. With an effective Outdoor Advertising campaign of your product, you can attract and direct their attention towards your brand store. By effective advertising, it doesn’t refer to any extra ordinary manner of presenting the brand message. It is all about adding perfection to the art of communicating the brand message to customers with an innovative approach to provide a fresh appeal about the brand. 

There is no dearth of means or measures when it comes to launching an OOH Advertising campaign of your brand. All you need to do is to have a thorough study about the ongoing trends in the market, devise and deploy your promotion objectives in such a manner that customers will form a pleasing impression about your brand the very moment they see the ad display.

Is Out Of Home Advertising really effective?

An out of home promotion activity of a brand or business is known as outdoor advertising or OOH Advertising. Despite the fact that outdoor advertising is a conventional means of advertising, many advertisers find it one of the most effective mediums of communication in today’s time.  There are many avenues of advertising through outdoor media. Airport Advertising, Mall Advertising, Metro Advertising, Billboard Advertising, Transit Advertising etc. are some of the forms of promoting brands or businesses through outdoor media. Outdoor Advertising is an advantageous means of promoting a brand, business or service. By implementing the right tactics of outdoor branding, one can benefit a lot from this medium of communication.  Following are a few advantages of OOH Advertising.

Easily attracts customers

An Outdoor Advertising display is one of the easiest means to attract customers. An OOH ad display is usually placed at the roadside, at the traffic point, highway, near flyover, shopping complexes, cinema halls etc. These venues are frequented by customers for personal or professional purposes. By placing the ad display at these venues, customers can easily access the brand message.

All-time availability of brand message

Besides its attractive features, an OOH Advertising display is advantageous for the very fact that it provides all-time availability of brand message among target groups. Those who viewed the brand message in the morning find the same ad display at the same spot. This provides an easy brand recall on their mind and makes them more curious to find out the detail of the brand. It has been surveyed on that Outdoor Advertising ad displays about sales or discounts are found very beneficial by customers who seldom watch television ads or listen to radio. Especially during festival season, OOH ads are genuinely relied on by customers. Some OOH ads provide direction to store rooms that help customers to a great deal.

How to constantly remind customers about your brand?

A brand owner constantly reminds customers about his brand through various marketing measures among which advertising is one. Among the various means of advertising, outdoor media is one of the conventional modes of launching an ad campaign of a brand. An outdoor ad display of a brand is seen all day that makes it an easily accessible channel of brand communication. Besides, an OOH campaign also constantly reminds customers about the brand or service by displaying the brand message at a fixed location where they can visit again in the near future.  This way an outdoor ad display reaches target audiences in a very easy manner providing a good brand recall on their minds. 

One of the assets of launching an outdoor advertising campaign of a brand is to choose the right outdoor ad agency. An OOH agency that has seasoned experience and expertise in OOH branding solutions can easily and effectively handle an outdoor campaign of any brand assuring a targeted impact among customers.  An established Outdoor Advertising agency is also easily trusted by a client.  If you are a brand owner, make sure that you are associating with the right outdoor agency for your branding solutions. An agency is an indirect medium of reaching out to your customers. Therefore, choose an accountable and established agency that can provide the best branding solutions for your brand. 

There are various outdoor advertising agencies in India among which TDI International India P Limited is also one. TDI OOH Agency provides branding solutions for various top notch brands. TDI Outdoor Advertising is famous for being a pioneer in airport advertising in India. With its extended presence at luxury shopping malls and metro stations (in the capital city), TDI India Advertising has created a larger impact among its target customers.