TDI International India P Limited is a pioneer Advertising company which provides Airport, Mall,DMRC and outdoor or OOH advertising solutions in India. For more info visit: https://www.tdiindia.com
OOH ads do not share any animosity with indoor ads. It is choice of the
advertiser to choose whichever medium of advertising he wants to select. The
variance of medium between OOH ads and indoor ads do not affect the kind of
language, creativity or advertising approaches used in both of the mediums. In
order to understand the variances between these two mediums of advertising, go
through the following paragraphs which explain how OOH ads differ from indoor
ads.
Difference in advertising media Media vehicles used for OOH Advertising are totally
different from the media vehicles used for indoor ads. In outdoor advertising,
there are a wide range of media vehicles to promote a brand. The range of media
vehicles can range from a simple highway billboard to a digital signage at a
movie theatre. When it comes to indoor ads, the media vehicles are limited to
only some few such as television, radio, print media, internet & mobile.
Until and unless, technology gifts advertisers more indoor advertising mediums,
indoor ads will be confined to these mediums only.
Difference in advertising approach OOH Advertising approaches are quite different from indoor ads. In
outdoor advertising, what is important is maximum exposure of the brand message
so that customers can continuously rely upon the same source. Further, OOH ads cannot be switched
off like indoor ads. When you don’t want to watch a television commercial, you
change the channel. However, in OOH advertising no such thing happens. OOH ads
are continuously exposed to advertisers and can never ever be avoided.
Over the years, OOH Advertising has gone
through various renovations unlike indoor advertising. Expanding brand
advertising expertise through latest and newest means of technologically
enriched mediums, OOH Advertising promises advanced and richer brand promotion
solutions to advertisers and brand owners in the future.
A form of brand communication that is accessed through an out of home medium
or channel is known as outdoor advertising. Outdoor Advertising is a
conventional means of promotion. However, the tools of this medium of
advertising have been redefined and renovated over the years. Earlier,
traditional billboards, wall paintings or posters, ordinary hoardings etc. were
the common means of OOH Advertising. All these have been replaced by
digitalized tools such as digital billboards, LCD/LED displays, Electronic
Kiosks etc. Outdoor Advertising is quite beneficial for any type of brand or
business. Following are a few advantages of OOH Advertising.
Always in the public domain
An outdoor advertising display is always in the
public domain which makes it easily noticeable by passersby. For example, a
billboard ad display at the traffic point easily grasps customers’ passing
attention. One cannot ignore something that is flashy and eye-catching. Thus,
it easily draws attention from customers and conveys the brand message. An OOH Advertising display is
available round the clock, week and even month. Repeated exposure of brand
message also provides good brand recall to customers.
OOH Advertising is open for all
advertisers
Another added advantage of outdoor advertising is its cost which is open to
all advertisers- small or large. Outdoor Advertising is a less
expensive medium than Television and Print. Small business owners can even opt
for outdoor media to promote their services in the market.
Expanding avenues and continuous growth
The growing avenues of OOH Advertising India have
provided many lucrative opportunities to brand owners to promote their brands
at premium locations such as airports and shopping malls. Metro advertising is
another raging practice among the Indian cities where metro rail services are
available. These growing avenues of OOH Advertising India have provided
advertisers various options to choose the right medium of promoting their
business in the market.
An Advertising display through OOH media which is
also known as OOH Display is visible everywhere around any city in India. A billboard
advertising display, airport advertising display, mall ad display, metro ad
display etc. are categorized under outdoor advertising displays. A billboard advertising
display is seen at the highway, at the traffic point, at a shopping mall or at
any location where the OOH Display fits. Billboard advertising display is one of the conventional modes of
brand promotion through OOH media. Ensured to provide a larger than life impact
on customers’ mind a billboard advertising display is the most adopted means of
outdoor advertising. An airport advertising display could also be a billboard
ad. In fact, it can be summed up that billboard ads are anywhere or everywhere.
Over the last few years, Outdoor Advertising displays have
gone through a technological makeover. Today, most of the OOH displays are
digitalized. Providing a richer impression about the brand on customers’ mind,
a modern OOH display is a preferred
choice of communication for various brand owners. Digital media has almost
replaced conventional OOH tools especially in the metropolitan cities in India.
Delhi is one of the hubs where digital outdoor advertising campaigns are much
in trend. There are many key players in OOH domain among which TDI
International India P Limited is also one.
TDI is one of India’s leading Airport advertising and OOH
media service providers. With its presence at the airports, luxury shopping
malls, metros and various outdoor location all across the country, TDI provides
all-encompassing promotion solutions through various outdoor means of
advertising. Established in 1986, TDI is also India’s largest Airport advertising Media
Operators. TDI stands apart from other OOH Advertising agencies in its innovative
approach and techniques of promotion. Well equipped to provide a complete range
of OOH media services that include planning, buying, execution, scientific
monitoring etc. TDI is one such agency that provides ‘exclusive’ branding
solutions for its various clients.