OOH (Out-of-Home) or Outdoor Advertising is one of the most popular mediums of branding in modern times.
However, the medium, in itself, is one of the oldest in the advertising world. Charting
a successful run which started before Christ, OOH has been at the top
of popularity among brands throughout time. Be it during the earlier times,
when there were only limited opportunities of OOH Displays, or the present
times when uncluttered sites of high impact viewership is more commonly present,
OOH has always been the grandest portal for advertising.
Some
of the most important reasons for OOH’s rule include strong carry-over effects,
ability to reach audiences at their hubs, high brand retention, and lower
costs. Though OOH mediums like Airport Advertising do fall under the higher end
media, every benefit of OOH also increases, which accounts for their popularity.
Among all the available branding media, OOH is the only one which has always been
at the height of demands. It has not only adjusted to all the changes which were
required by the industry, but also continued providing the best Branding
solutions to brands from various industry sectors. Developed outdoors, roads,
transit systems and transit stations have provided major boosts to OOH
Advertising, arming it with even more firepower.
Outdoor Advertising Displays are popular among people
of all areas and regions. An OOH canvas has the power to attract people across
the globe and across all timelines. An OOH Hoarding sits, at the highest vantage
point of the surroundings, from where your brand can impress its target
audiences. 
