How to Best Use DMRC Advertising?

DMRC Advertising or Delhi Metro Advertising is a prominent way in which brands reach a wide range of audiences in Delhi and NCR. Any brand, irrespective of its size or area of operation, can effectively use the medium to flaunt its USPs before its target audiences. Let us discuss few ways in which you can improve the effectiveness of the DMRC Advertising.

Research your Target Audience

The huge audience levels often start a rat’s race among the brands to capture as much as visibility as possible. However, it is also very important to research the areas where the brand’s target audiences are found in a most prevalent manner and place DMRC Advertising Displays accordingly. For example, metro stations like Kashmere Gate, etc. can be used by businesses like travel companies, entities with interest in industrial hubs, etc.

Delhi Metro Advertising

Use the Larger Canvas

Although selecting the most appropriate target areas is important, the large canvas of the metro advertising should also be used for gaining that extra edge in the branding battles with your competitors. For example, the kind of exposure which can be provided by TDI with its 73 metro stations is unmatchable.

Promote at the Right Time of the Year

Some products and services are seasonal in nature. They also need to be promoted accordingly. Rather than wait for the beginning of the season, it is always better to start a few months earlier. The uncluttered nature of the DMRC Advertising Displays and the well-kept environments offer ample opportunities of innovations to bring out the best in your brand. Getting the timing of the branding right will put the final star.

The above are some of the ways in which your DMRC Advertising Campaign can work additional wonders for your brand. Keep reading this blog for more such tips and tricks.

Why do the Brands Prefer TDI for Airport Advertising in India?

The Indian Airport Advertising scenario is now full with numerous Airport Advertising Agencies claiming to provide the best services. In spite of this competition, a name, which has always stood out as a favorite of all brands advertising at the airports, has been TDI International India (P) Limited. Let us look at some of the reasons why TDI has stood tall for all these years of Airport Advertising India.

Unbeatable Experience

With 28 years of experience in executing high impact Airport Advertising Campaigns, TDI’s knowledge and expertise in the field is unbeatable. This experience allows the brands with the luxury of placing trust and confidence on the premier agency to execute campaigns in a prompt and professional manner.

Chandigarh Airport Advertising

Strategically Selected Airports

The 9 airports where TDI has exclusive advertising rights, viz. Chennai, Kolkata, Ahmedabad, Pune, Cochin, Goa, Calicut, Trivandrum, and Tirupati are strategically selected and cover all regions of India. With its DMRC advertising wing mapping Delhi and NCR, the airports of Ahmedabad, Goa and Pune conveniently cover the western regions, Kolkata introduces your brand to the audiences flying into the eastern and northeastern regions and Chennai, Cochin, Calicut, Trivandrum and Tirupati comprehensively map the south.

Strong Network

A strong pan India network has been something which TDI has always focused on. This network allows the Airport Advertising Agency to smoothly execute and maintain multiple campaigns at the same time throughout India.

Excellent Problem Solving 

TDI is very well-known in Airport Advertising India for its ability to provide practical and fast solutions to problems which may arise in the planning, ideation or installation processes of the campaign. The brands rest assured as they have seen from experience that TDI will effectively remove any stymie which comes in the way.

The above are some of the top reasons for TDI to stand out in the field of Airport Advertising India. TDI has been a leader in the field since the time it introduced Airport Advertising in India in 1987.    

The Obstacles Faced by Outdoor Advertising in India

Outdoor Advertising or OOH (Out-of-Home), the oldest form of advertising, is still going strong. The platform has always successfully negotiated the obstacles which have occurred in its path throughout the ages. When we put it in the Indian context, we find a higher number of obstacles due to various reasons. Let us look at some of the stymies which the OOH Agencies in India have to overcome.

The first and foremost obstacle arises due to the diversity of India. The different kinds of terrain and weather conditions, in themselves, make a challenge out of successful implementations of OOH campaigns. It has been found best to employ local assets who can also ensure proper maintenance throughout the period of the campaign. Managing assets, on a pan India basis, requires a strong network which cannot be afforded by most of the agencies.

Another problem, plaguing the Outdoor scenario in India, is the continued presence of illegal hoardings. Apart from the dangers which they create, illegal hoardings eat away into the revenue of the authorized Outdoor Agencies, making their sustenance and growth a difficult affair. The fight, against the unauthorized agencies, has been on since a long time and has recently received a ray of hope with the Delhi high court finally ordering the immediate removal of all illegal hoardings in Delhi.

The OOH Sector in India has to take into account government regulations in their attempts at digitization of the sites. The dream of complete OOH-Mobile integration cannot be completed without convincing the authorities. Media houses have been praying to the authorities in this regard for quite some time now. 

The above are the top obstacles which are faced by Outdoor Advertising Agencies in India. However, the media continues to provide excellent solutions to the brands even in the face of the above obstacles.

Why Advertise at the Kolkata Airport?

The Kolkata airport has been one of the most in-demand sites for Airport Advertising in India. A prominent gateway, to the eastern and northeastern parts of India since the British period, Kolkata is a major entry point. Kolkata Airport Advertising is thus one of those rare platforms which provide unprecedented visibility to your brand. Some of the most important reasons, which make Kolkata Airport a vital inclusion in your branding execution, have been discussed here.

Kolkata Airport Advertising

Kolkata airport is one of the largest airports in India with the fifth highest traffic of 10.7 million air travelers and a growth rate of 5%. With such a large base of audience, Kolkata airport offers an excellent scope of high visibility for the brands. Direct connections, to both international and domestic locations, result in the opportunity of using the airport for targeting both international and domestic audiences.

The clutter-free and world class standards, maintained at the Kolkata airport, provides a relaxed environment where the audiences are best placed to receive the brand messages. Even the expansion works that are progressing with full speed have been done so with care to keep the clutter-free nature of the airport intact.

Airport Advertising at the Kolkata airport is managed by TDI International India (P) Limited, the most experienced Airport Advertising Agency in India. Its rich experience in the field allows for hassle-free campaigns executed for your brand. Campaigns, customized for your branding requirements and fast executions, are trademarks of TDI’s legacy in Airport Advertising India.

AAI’s active participation, in keeping the Kolkata airport a top transit station in India, has also helped the Advertising Agency to offer world class branding solutions.

Kolkata Airport Sets to Expand Providing Increased Branding Sites

Airport Advertising, at Netaji Subhash Chandra Bose International Airport or Kolkata Airport, is set to have increased number of sites. The airport, which is already a favorite location for many brands, is undergoing expansion works in order to manage the increase of traffic. This is good news for the brands advertising at the airport as it means higher visibility and more strategic spaces.

Kolkata Airport Advertising

TDI International India (P) Limited, the media house with exclusive advertising rights at the airport, has already started preparing for more sites for its clients. The airport already has a phenomenal annual traffic of 10.7 million air travelers, growing at a rate of 5%. The airport is the gateway to the eastern region in India and thus of prime importance to all branding campaigns targeting the eastern regions. The huge audience levels and exposure to the target groups of the entire eastern and northeastern regions of India are some of the topmost strengths of Kolkata Airport Advertising. The management at TDI speaks highly of the fast speed at which the expansion works are going ahead at the airport. The designing has also taken into consideration the expansion in such a way that the uncluttered nature is maintained.

The increase in the number of sites is set to help meet the high demand of sites at the Kolkata Airport. A higher number of sites will help more brands reach their target audiences. TDI is also expecting that provisions for digitization of Airport Advertising are also made with the expansion works.