As
Delhi prepares for assembly elections on February 7, 2015, OOH India is being used as one of the top platforms of promotions by
the political parties. The trend, which took an energetic turn during the
Parliament elections during April-May 2014, strengthened itself during the
Delhi elections as we saw increased spending by the contesting parties.
Delhi
Assembly Elections 2015 saw OOH or Outdoor Advertising and FM
radio as the two primary platforms for reaching the voters. While radio
provided opportunities of dual between the leaders, OOH presented the
opportunity of painting the boards with previous achievements and future promises.
Another key strength, of OOH in this regard, is the platform’s ability at location
based targeting. The OOH Sites at the various constituencies of the Delhi
assembly are being used by the respective candidates to lure the residents. Delhi
Assembly Election Campaigns have taken a leaf out of the General elections
which saw the wonderful affects of advertising on the outdoor medium.
The
Outdoor Hoardings, where political campaigns are being executed, are also
playing their part in bringing alive the election mood in the capital of the country.
It is currently hard to turn a corner in Delhi without coming face to face with
a candidate’s face smiling at you from an OOH Site. Outdoor Advertising Agencies
in Delhi have reported an increase in spending by the political parties. This increase
is in comparison to the political spending done during the General Elections of
last year. As loud rallies seem to have taken a back seat this time, the Hoardings
continue to paint Delhi with the colors of the election. 
