Showing posts with label OOH Advertising Media. Show all posts
Showing posts with label OOH Advertising Media. Show all posts

Wednesday, 10 April 2013

Non-stop growth in OOH Domain.

Any form of brand promotion through an outdoor media vehicle is known as outdoor advertising. An OOH ad display is uncluttered that means it conveys the brand message without any confusion. Anyone who comes across an OOH ad display forms a prominent image or impression about the brand on his mind. Unlike a television or radio commercial, an OOH Ad display can’t also be switched off. This compelling viewership provides customers only one choice i.e. to go through the ad message. Ready availability of brand message is yet another asset of an outdoor advertising display. An advertiser can display his brand ad for as many numbers of days/weeks/months. Those who missed the ad display last time have another chance to re-visit the same location or spot and go through it. This way the brand message is accessed by customers at any cost.

Amongst the various avenues of outdoor advertising, Airport Advertising and mall ads are growing in a fast pace. The rising number of airports, the mounting shopping malls/complexes, the deepening pockets of customers- all these are some factors that have encouraged outdoor advertisers to expand their advertising expertise at the various shopping malls and airports. Airport Advertising or Mall Ads are mostly launched through rich media that provide a strong brand appeal on customers’ mind. A non-stop growth is predicted in OOH domain. The growing market and uniform economic stint also provide OOH Advertisers many new opportunities of brand advertising through OOH media.

Outdoor Advertising domain is booming. An increase number of shopping malls, metro rail stations and airports have provided outdoor advertisers richer avenues of promoting their brands through OOH media. Tapping the right market, coming up with innovative OOH solutions, aggressive competition- all these set the tone of modern outdoor advertising in India. However, today’s outdoor advertisers need to have an in-depth knowledge about the changing scenarios of the market place so that they can frame an effective brand message (to be effectively communicated to customers).