The
brands in India are busy with the approaching holiday season. With them, the advertisers
are also busy with the increased promotional activities of the brands. Advertising
India is gearing up to handle the increased activity that the industry is set to
witness in the period between September and January. The sudden rush of the season
has set the tone of the industry to one of buzz and hectic marketing activities.
The
expenditure of the Indian consumers increases by almost double during the festive
seasons. This is one of the best times to attract Indian consumers who seem to roam
the streets with the intent to buy. Thus, brands fall over each other to claim the
attention of the consumers on the various platforms. The most prominent
platforms which have been traditionally used by the brands to promote their
products and services include Airport Advertising, Delhi
Metro Advertising (for Delhi/NCR branches), Mall Spaces, and Outdoor Advertising.
These platforms approach the audiences on ground and are the best ways of attracting
consumers during these periods. Airports are the best places to catch the
attention of the holiday crowd coming into the place. The next key points of advertising
are the Outdoor locations, especially at and near the market places. The
strategy is completed by advertising at the Mall Spaces which are the point of
sales.
Advertise
at the above Platforms during the sales season to get the benefits of high
returns of investment. Associate with TDI International India (P) Limited for utilizing
the strongest network of advertising sites across India.
