How OOH ads differ from indoor ads?

OOH ads do not share any animosity with indoor ads. It is choice of the advertiser to choose whichever medium of advertising he wants to select. The variance of medium between OOH ads and indoor ads do not affect the kind of language, creativity or advertising approaches used in both of the mediums. In order to understand the variances between these two mediums of advertising, go through the following paragraphs which explain how OOH ads differ from indoor ads.

Difference in advertising media
Media vehicles used for OOH Advertising are totally different from the media vehicles used for indoor ads. In outdoor advertising, there are a wide range of media vehicles to promote a brand. The range of media vehicles can range from a simple highway billboard to a digital signage at a movie theatre. When it comes to indoor ads, the media vehicles are limited to only some few such as television, radio, print media, internet & mobile. Until and unless, technology gifts advertisers more indoor advertising mediums, indoor ads will be confined to these mediums only.

Difference in advertising approach
OOH Advertising approaches are quite different from indoor ads. In outdoor advertising, what is important is maximum exposure of the brand message so that customers can continuously rely upon the same source. Further, OOH ads cannot be switched off like indoor ads. When you don’t want to watch a television commercial, you change the channel. However, in OOH advertising no such thing happens. OOH ads are continuously exposed to advertisers and can never ever be avoided. 

Over the years, OOH Advertising has gone through various renovations unlike indoor advertising. Expanding brand advertising expertise through latest and newest means of technologically enriched mediums, OOH Advertising promises advanced and richer brand promotion solutions to advertisers and brand owners in the future.

Non-stop growth in OOH Domain.

Any form of brand promotion through an outdoor media vehicle is known as outdoor advertising. An OOH ad display is uncluttered that means it conveys the brand message without any confusion. Anyone who comes across an OOH ad display forms a prominent image or impression about the brand on his mind. Unlike a television or radio commercial, an OOH Ad display can’t also be switched off. This compelling viewership provides customers only one choice i.e. to go through the ad message. Ready availability of brand message is yet another asset of an outdoor advertising display. An advertiser can display his brand ad for as many numbers of days/weeks/months. Those who missed the ad display last time have another chance to re-visit the same location or spot and go through it. This way the brand message is accessed by customers at any cost.

Amongst the various avenues of outdoor advertising, Airport Advertising and mall ads are growing in a fast pace. The rising number of airports, the mounting shopping malls/complexes, the deepening pockets of customers- all these are some factors that have encouraged outdoor advertisers to expand their advertising expertise at the various shopping malls and airports. Airport Advertising or Mall Ads are mostly launched through rich media that provide a strong brand appeal on customers’ mind. A non-stop growth is predicted in OOH domain. The growing market and uniform economic stint also provide OOH Advertisers many new opportunities of brand advertising through OOH media.

Outdoor Advertising domain is booming. An increase number of shopping malls, metro rail stations and airports have provided outdoor advertisers richer avenues of promoting their brands through OOH media. Tapping the right market, coming up with innovative OOH solutions, aggressive competition- all these set the tone of modern outdoor advertising in India. However, today’s outdoor advertisers need to have an in-depth knowledge about the changing scenarios of the market place so that they can frame an effective brand message (to be effectively communicated to customers).

Three frequently used OOH media channels!

A brand owner can adopt multiple media channels to advertise his brand. Brand Advertising is not limited to a single or limited media. An advertiser can launch the same brand promotion campaign through various mediums provided he can afford the ad cost of launching the campaign through multiple mediums. Through this blog, let us have a brief idea about three common media channels used for launching an OOH Advertising campaign.

Billboards

Billboard Advertising is the most common OOH advertising practice. Billboards are of two types- ordinary and digital billboards. Ordinary billboards were used as conventional tools of outdoor advertising. In contemporary OOH advertising practices, digital billboards have replaced conventional billboards. Digital billboards are manually operated and one of its added benefits is that the advertiser can make changes in his ad copy or design whenever he wishes to do so (or when there is any such requirement).

Electronic kiosks

Earlier Kiosks were used as ordinary tools of launching an OOH Ad campaign. The usages of kiosks were limited to some specific locations. However, with the technological advancement, electronic kiosks are in vogue at present. These kiosks are seen in and around cinema halls, shopping malls, road sides etc. Considered as one of the effective tools of contemporary OOH advertising, electronic kiosks are widely used by maximum number of outdoor advertisers.

Backlit translits 

Backlit translits are amongst the commonly used tools of Outdoor Advertising at present. These outdoor advertising tools are seen at shopping malls, metro stations, airports, bus shelters etc. Backlit translits are also widely used by outdoor advertisers as these tools provide effective brand message to passing customers.

The usage of Outdoor advertising tools is not limited to a few. From time to time and with each technological induction various OOH advertising tools will further be introduced in the market.

Advantages of Advertising a Brand through Outdoor Media!

Outdoor Advertising is one of the oldest means of promoting a brand or business. Any promotion campaign of a brand or business that is launched through an outdoor media such as billboards, hoardings, electronic kiosks, wall-wraps etc. comes under OOH advertising practice. Despite the fact that outdoor advertising is one of the conventional means of promotion, various OOH campaigns are continuously launched for numerous brands. This provides an insinuation that Outdoor Advertising practices are always in demand amongst brand owners.  In the following paragraphs, let us take a look at few reasons why outdoor media is the right choice for every brand owner.

A pervasive presence of your brand

An OOH media ensures that your brand has a pervasive presence. By placing an OOH Ad display at a particular site, one makes it easier for customers to easily locate or view it while driving or walking. The attractive features of an OOH Ad display hit maximum eyeballs of customers who cross the site where the ad is placed. It is therefore a plus factor for the brand owner to communicate his brand message more easily and effectively amongst target groups. All in all, a pervasive presence of a brand ensures maximum visibility of the brand message amongst customers which is a major asset for positioning the brand.

Clutter-free Communication

Another major advantage of launching a promotion campaign through OOH media is that it projects clutter-free communication about the brand on customers’ mind.  Anyone who comes across an OOH Ad display can easily read and understand the brand message. An easy understanding of the brand message means more chances of encouraging customers to buy or adopt that product. Many outdoor advertisers ensure that they provide only crisp and attractive communication of brands through any OOH media so that they can effortlessly inspire customers to buy or adopt their products.

Why OOH advertising is a favourite among advertisers?

A form of brand communication that is accessed through an out of home medium or channel is known as outdoor advertising. Outdoor Advertising is a conventional means of promotion. However, the tools of this medium of advertising have been redefined and renovated over the years. Earlier, traditional billboards, wall paintings or posters, ordinary hoardings etc. were the common means of OOH Advertising. All these have been replaced by digitalized tools such as digital billboards, LCD/LED displays, Electronic Kiosks etc. Outdoor Advertising is quite beneficial for any type of brand or business. Following are a few advantages of OOH Advertising.

Always in the public domain

An outdoor advertising display is always in the public domain which makes it easily noticeable by passersby. For example, a billboard ad display at the traffic point easily grasps customers’ passing attention. One cannot ignore something that is flashy and eye-catching. Thus, it easily draws attention from customers and conveys the brand message. An OOH Advertising display is available round the clock, week and even month. Repeated exposure of brand message also provides good brand recall to customers.

OOH Advertising is open for all advertisers               

Another added advantage of outdoor advertising is its cost which is open to all advertisers- small or large.  Outdoor Advertising is a less expensive medium than Television and Print. Small business owners can even opt for outdoor media to promote their services in the market.

Expanding avenues and continuous growth

The growing avenues of OOH Advertising India have provided many lucrative opportunities to brand owners to promote their brands at premium locations such as airports and shopping malls. Metro advertising is another raging practice among the Indian cities where metro rail services are available. These growing avenues of OOH Advertising India have provided advertisers various options to choose the right medium of promoting their business in the market.

Digital Outdoor Advertising Display - In Trend!

An Advertising display through OOH media which is also known as OOH Display is visible everywhere around any city in India. A billboard advertising display, airport advertising display, mall ad display, metro ad display etc. are categorized under outdoor advertising displays. A billboard advertising display is seen at the highway, at the traffic point, at a shopping mall or at any location where the OOH Display fits. Billboard advertising display is one of the conventional modes of brand promotion through OOH media. Ensured to provide a larger than life impact on customers’ mind a billboard advertising display is the most adopted means of outdoor advertising. An airport advertising display could also be a billboard ad. In fact, it can be summed up that billboard ads are anywhere or everywhere. 

Over the last few years, Outdoor Advertising displays have gone through a technological makeover. Today, most of the OOH displays are digitalized. Providing a richer impression about the brand on customers’ mind, a modern OOH display is a preferred choice of communication for various brand owners. Digital media has almost replaced conventional OOH tools especially in the metropolitan cities in India. Delhi is one of the hubs where digital outdoor advertising campaigns are much in trend. There are many key players in OOH domain among which TDI International India P Limited is also one. 

TDI is one of India’s leading Airport advertising and OOH media service providers. With its presence at the airports, luxury shopping malls, metros and various outdoor location all across the country, TDI provides all-encompassing promotion solutions through various outdoor means of advertising. Established in 1986, TDI is also India’s largest Airport advertising Media Operators. TDI stands apart from other OOH Advertising agencies in its innovative approach and techniques of promotion. Well equipped to provide a complete range of OOH media services that include planning, buying, execution, scientific monitoring etc. TDI is one such agency that provides ‘exclusive’ branding solutions for its various clients.