Start Booking Sites at the Airports as the Tourist Season Starts

Airport Advertising in India sees a remarkable increase in activity after September 15 every year. This is primarily because the tourist season in the country begins in this period, which sees a subsequent increase in the traffic at the airports. It has been established in the marketing world that the tourists, in their happy state of mind, are some of the best target audiences. Add to that, the cream of audiences separated by the airports, and you have a marketing opportunity which cannot be missed.

Airport Advertising

The tourist season sees a huge inflow of tourists at both domestic and international levels. This brings prominent visibility both inside the country and abroad. Airport Advertising in India during this period has been used as a successful vehicle for excellent global branding campaigns.

Another reason, which makes the tourist season an important period for marketing, is that it also marks the beginning of the festivals season in India. The festivals in India always boast the sales and hence brands go all out on promotional activities. Being present at the airports during this time attracts the audiences with buying power, right at the doorstep. This combination, of an ideal time, location and audiences, creates a rush for the sites at the airports in India.

TDI Airport Advertising

Make sure you book the Airport Advertising sites in advance so as to not miss out on the huge opportunities which this time of the year presents. You can also use the airport advertising medium to start your OOH campaign and continue chasing your target audiences at places nearer to the point of sales. 

Top 3 Platforms of Outdoor Advertising in India

OOH Advertising

Advertising has become a vital part of the marketing plan for businesses of all sizes. One of the best media to reach the masses in India is the Outdoor Advertising or OOH in India. The OOH medium is one of the vastest media for promotional activities in India. This article mentions the top 3 platforms of OOH India.

Airports

Airport Advertising has been the king of OOH in India. No other media has the distinction of presenting your brand to the cream of the audiences like the airports do. It has been the top favorite of brands in the category of options provided by OOH. Advertising sites at the airports can be used to effectively target both international and domestic audiences. Since the airports are the gateways to the cities, branding campaigns at the airports are often the first things which the airport audiences see.

Metro Transit Stations

The stations of the metro transit systems are the next in line to share the limelight of the top locations in India where you can place your brand. It is especially very useful in mapping large cities like Delhi and the National Capital Region (NCR). The focus on connectivity ensures that every part of the area can be covered. While the airports are popular for filtering the cream of the audiences, the metro media takes its credit in its reach.

Outdoor Locations

There is a still a large section, of the audiences in India, which is not a frequent user of any of the above 2 platforms. OOH Advertising in India provides the options of other outdoor sites at strategic locations like market places, malls, roadsides, etc.

The above 3 OOH media are the best platforms in Outdoor Advertising India as they cover all the essential elements requirement for outstanding OOH campaigns. All 3 of them are preferred by brands as their first choice for promotional activities.