Top 3 Platforms of Outdoor Advertising in India

OOH Advertising

Advertising has become a vital part of the marketing plan for businesses of all sizes. One of the best media to reach the masses in India is the Outdoor Advertising or OOH in India. The OOH medium is one of the vastest media for promotional activities in India. This article mentions the top 3 platforms of OOH India.

Airports

Airport Advertising has been the king of OOH in India. No other media has the distinction of presenting your brand to the cream of the audiences like the airports do. It has been the top favorite of brands in the category of options provided by OOH. Advertising sites at the airports can be used to effectively target both international and domestic audiences. Since the airports are the gateways to the cities, branding campaigns at the airports are often the first things which the airport audiences see.

Metro Transit Stations

The stations of the metro transit systems are the next in line to share the limelight of the top locations in India where you can place your brand. It is especially very useful in mapping large cities like Delhi and the National Capital Region (NCR). The focus on connectivity ensures that every part of the area can be covered. While the airports are popular for filtering the cream of the audiences, the metro media takes its credit in its reach.

Outdoor Locations

There is a still a large section, of the audiences in India, which is not a frequent user of any of the above 2 platforms. OOH Advertising in India provides the options of other outdoor sites at strategic locations like market places, malls, roadsides, etc.

The above 3 OOH media are the best platforms in Outdoor Advertising India as they cover all the essential elements requirement for outstanding OOH campaigns. All 3 of them are preferred by brands as their first choice for promotional activities.         

Going for OOH India is Going for the Highest Visibility.

If you are thinking maximum visibility for your brand at the lowest costs, you are thinking OOH India. Covering every nook, corner, open space, and transit station in India, OOH or Outdoor Advertising has played a key role in building brand impressions among the audiences in India. The hoardings, banners, etc. inside and outside the transit stations, malls, markets, roadsides and any place which is Out-of-Home, have ensured that maximum spaces can be made available for your brand.

This high visibility creates immense brand recall rate which increases your Returns on Investment (RoI). The key point for success in OOH is a strong network of professionals who can implement the campaigns within the decided time frames and follow them up with efficient maintenance programs. All the leading OOH Agencies in India are principally strong in the area of their media network. Developing such a network is never a stroll in the park but takes years of experience in the industry. If the terrain is as complicated as OOH in India, add a few more years before complete control can be obtained. It is only experienced Outdoor Advertisers, like TDI, which can provide any of your desired locations in a hassle-free manner.

An OOH Advertising Campaign, held according to the best practices of the industry, brings the brand into the scope of high visibility and brand recall rate. Both of these factors are absolutely essential for ensuring a good rate of growth at times of stiff competition in all major industries.       

How OOH ads differ from indoor ads?

OOH ads do not share any animosity with indoor ads. It is choice of the advertiser to choose whichever medium of advertising he wants to select. The variance of medium between OOH ads and indoor ads do not affect the kind of language, creativity or advertising approaches used in both of the mediums. In order to understand the variances between these two mediums of advertising, go through the following paragraphs which explain how OOH ads differ from indoor ads.

Difference in advertising media
Media vehicles used for OOH Advertising are totally different from the media vehicles used for indoor ads. In outdoor advertising, there are a wide range of media vehicles to promote a brand. The range of media vehicles can range from a simple highway billboard to a digital signage at a movie theatre. When it comes to indoor ads, the media vehicles are limited to only some few such as television, radio, print media, internet & mobile. Until and unless, technology gifts advertisers more indoor advertising mediums, indoor ads will be confined to these mediums only.

Difference in advertising approach
OOH Advertising approaches are quite different from indoor ads. In outdoor advertising, what is important is maximum exposure of the brand message so that customers can continuously rely upon the same source. Further, OOH ads cannot be switched off like indoor ads. When you don’t want to watch a television commercial, you change the channel. However, in OOH advertising no such thing happens. OOH ads are continuously exposed to advertisers and can never ever be avoided. 

Over the years, OOH Advertising has gone through various renovations unlike indoor advertising. Expanding brand advertising expertise through latest and newest means of technologically enriched mediums, OOH Advertising promises advanced and richer brand promotion solutions to advertisers and brand owners in the future.

Advantages of Advertising a Brand through Outdoor Media!

Outdoor Advertising is one of the oldest means of promoting a brand or business. Any promotion campaign of a brand or business that is launched through an outdoor media such as billboards, hoardings, electronic kiosks, wall-wraps etc. comes under OOH advertising practice. Despite the fact that outdoor advertising is one of the conventional means of promotion, various OOH campaigns are continuously launched for numerous brands. This provides an insinuation that Outdoor Advertising practices are always in demand amongst brand owners.  In the following paragraphs, let us take a look at few reasons why outdoor media is the right choice for every brand owner.

A pervasive presence of your brand

An OOH media ensures that your brand has a pervasive presence. By placing an OOH Ad display at a particular site, one makes it easier for customers to easily locate or view it while driving or walking. The attractive features of an OOH Ad display hit maximum eyeballs of customers who cross the site where the ad is placed. It is therefore a plus factor for the brand owner to communicate his brand message more easily and effectively amongst target groups. All in all, a pervasive presence of a brand ensures maximum visibility of the brand message amongst customers which is a major asset for positioning the brand.

Clutter-free Communication

Another major advantage of launching a promotion campaign through OOH media is that it projects clutter-free communication about the brand on customers’ mind.  Anyone who comes across an OOH Ad display can easily read and understand the brand message. An easy understanding of the brand message means more chances of encouraging customers to buy or adopt that product. Many outdoor advertisers ensure that they provide only crisp and attractive communication of brands through any OOH media so that they can effortlessly inspire customers to buy or adopt their products.

How to constantly remind customers about your brand?

A brand owner constantly reminds customers about his brand through various marketing measures among which advertising is one. Among the various means of advertising, outdoor media is one of the conventional modes of launching an ad campaign of a brand. An outdoor ad display of a brand is seen all day that makes it an easily accessible channel of brand communication. Besides, an OOH campaign also constantly reminds customers about the brand or service by displaying the brand message at a fixed location where they can visit again in the near future.  This way an outdoor ad display reaches target audiences in a very easy manner providing a good brand recall on their minds. 

One of the assets of launching an outdoor advertising campaign of a brand is to choose the right outdoor ad agency. An OOH agency that has seasoned experience and expertise in OOH branding solutions can easily and effectively handle an outdoor campaign of any brand assuring a targeted impact among customers.  An established Outdoor Advertising agency is also easily trusted by a client.  If you are a brand owner, make sure that you are associating with the right outdoor agency for your branding solutions. An agency is an indirect medium of reaching out to your customers. Therefore, choose an accountable and established agency that can provide the best branding solutions for your brand. 

There are various outdoor advertising agencies in India among which TDI International India P Limited is also one. TDI OOH Agency provides branding solutions for various top notch brands. TDI Outdoor Advertising is famous for being a pioneer in airport advertising in India. With its extended presence at luxury shopping malls and metro stations (in the capital city), TDI India Advertising has created a larger impact among its target customers.